jetBlue Airways: Trays

Trays. Knees. Never the two shall meet.
The most legroom in coach.

Advertising Agency: Mullen, USA
Executive Creative Director: Mark Wenneker
Group Creative Director: Tim Vaccarino
Group Creative Director: Dave Weist
Digital Creation: Jamie Ferreira
Associate Creative Director: Jesse Blatz


Felicitas_Pauker's picture
179 pencils

Poor visual, great copy. But this is just my opinion...

shahidali's picture
4069 pencils

brain, brawn, never the two has met in this ad.


jackblack's picture
2328 pencils

Wonderful idea. I want to like the art direction... ah, heck, I like the art direction. Pretty refreshing for an airline. Nice job.

krautland's picture
3218 pencils

someone looked at the guardian ads and tried to copy the design.

and they failed. these stick figures look like they're half standing.

paminarendra's picture
2 pencils

great copy boring art...


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I like it. I think the art direction is very depentant of personal taste here.

Billoughsby's picture
5091 pencils

The art makes a more positive impression when you see the entire series, imo. It gains momentum. Maybe that's a weakness; not sure. And the copy's cute. Like.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

Direct, clean, quirky campaign.
Very "budget airline".
Sweet brand line.
And yes, that art direction grows on you! ;)

The Jobless Writer
Will Think for Salary

Guest's picture

I was expecting more from Mullen.

Ed Rapport's picture
Ed Rapport
724 pencils

Something about this ad is cool.

Girlfireice's picture
254 pencils


Hiperion's picture
3138 pencils

Art too close to The Guardian campaign.

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