jetBlue Airways: Trays

Trays. Knees. Never the two shall meet.
The most legroom in coach. jetblue.com

Advertising Agency: Mullen, USA
Executive Creative Director: Mark Wenneker
Group Creative Director: Tim Vaccarino
Group Creative Director: Dave Weist
Digital Creation: Jamie Ferreira
Associate Creative Director: Jesse Blatz

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12 comments

Felicitas_Pauker's picture
Felicitas_Pauker
179 pencils

Poor visual, great copy. But this is just my opinion...

shahidali's picture
shahidali
4063 pencils

brain, brawn, never the two has met in this ad.

shahid

jackblack's picture
jackblack
2261 pencils

Wonderful idea. I want to like the art direction... ah, heck, I like the art direction. Pretty refreshing for an airline. Nice job.

krautland's picture
krautland
3225 pencils

someone looked at the guardian ads and tried to copy the design.
http://adsoftheworld.com/media/print/the_guardian_owned_by_no_one

and they failed. these stick figures look like they're half standing.

paminarendra's picture
paminarendra
2 pencils

great copy boring art...

Narendra

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I like it. I think the art direction is very depentant of personal taste here.

Billoughsby's picture
Billoughsby
5091 pencils

The art makes a more positive impression when you see the entire series, imo. It gains momentum. Maybe that's a weakness; not sure. And the copy's cute. Like.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

Direct, clean, quirky campaign.
Very "budget airline".
Sweet brand line.
And yes, that art direction grows on you! ;)

Will Think for Salary

Guest's picture
Guest

I was expecting more from Mullen.

Ed Rapport's picture
Ed Rapport
724 pencils

Something about this ad is cool.

Girlfireice's picture
Girlfireice
254 pencils

Copy=Great

Hiperion's picture
Hiperion
3138 pencils

Art too close to The Guardian campaign.

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