jetBlue Airways: Standards

Our standards beat their extras.
Unlimited brand-name snacks and soft drinks.
Fly now at jetblue.com

Advertising Agency: Mullen, USA
Executive Creative Director: Mark Wenneker
Group Creative Director: Tim Vaccarino
Group Creative Director: Dave Weist
Digital Creation: Jamie Ferreira
Associate Creative Director: Jesse Blatz

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6 comments

Guest's picture
Guest

good copy

shahidali's picture
shahidali
4069 pencils

food setting the standard. not bad!!! What are they doing in this industry? They better compete with KFC.
Below standard copy and art direction failed to match any standard.

shahid

Roger Keynes's picture
Roger Keynes
5498 pencils

Loses me when the 'You' campaign becomes 'Our'.
And what's with the credits?
Creatives start at #8?!
And three levels of Copywriters?!
Ohhhh you Americans! ;)

Will Think for Salary

Girlfireice's picture
Girlfireice
254 pencils

and who is 'their'?

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Did you ever noticed, most of the time kudos comes from "guest".... hummmm

Guest's picture
Guest

Brilliant copy. I'm jealous.

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