jetBlue Airways: Standards

Our standards beat their extras.
Unlimited brand-name snacks and soft drinks.
Fly now at

Advertising Agency: Mullen, USA
Executive Creative Director: Mark Wenneker
Group Creative Director: Tim Vaccarino
Group Creative Director: Dave Weist
Digital Creation: Jamie Ferreira
Associate Creative Director: Jesse Blatz


Guest's picture

good copy

shahidali's picture
4069 pencils

food setting the standard. not bad!!! What are they doing in this industry? They better compete with KFC.
Below standard copy and art direction failed to match any standard.


Roger Keynes's picture
Roger Keynes
5498 pencils

Loses me when the 'You' campaign becomes 'Our'.
And what's with the credits?
Creatives start at #8?!
And three levels of Copywriters?!
Ohhhh you Americans! ;)

The Jobless Writer
Will Think for Salary

Girlfireice's picture
254 pencils

and who is 'their'?

lucdesaulniers's picture
1145 pencils

Did you ever noticed, most of the time kudos comes from "guest".... hummmm

Guest's picture

Brilliant copy. I'm jealous.

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