Fruit got juiced for your Slurpee.
25% fruit juice

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen

January 2008


panasit's picture
687 pencils

Better composition than the police one, but it's still a bad concept.

--good idea is enemy of great idea

ivan's picture

This one is the strongest of the three. I don't like the ninja.

sold's picture
3305 pencils

slurpee is a machine to make juice? or a juice itself on a box/bottle?

anyway, i dont like the concept as panasit said.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

What'a Slurpee ?
best of the three, I like the concept but dislike the execution.
whoever "miss bossy boots" is should try harder.

copyanalysis's picture
62 pencils

Is very, very, very, very, very, very, very similar to Tango. Remember? You know when you´ve tangoed

Chad's picture
441 pencils

Again, Score 3 in the GPC

capywriter's picture
5509 pencils

Slurpee is only apple juice? In some way 25% doesn't seem so much, nowadays...
Anyway, i like this one best... good that they thought of the cord to keep the man from turning into Slurpee himself

joelapompe's picture
3816 pencils

I agree with copyanalysis it's very very similar to very famous TV movies done by Tango years ago. / Facebook : Joelapompe

leanmeat's picture
28 pencils

Solid execution of a bad idea

Remote CD's picture
Remote CD
6 pencils

25% of fruit is not really a usp, bad advertising.

Mansoor Bhatti's picture
Mansoor Bhatti
171 pencils

negative Advertising

TC Niff

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