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Fairy

Agency: 
Published/Aired: 
April 2010
Description: 

Start their career early.

Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart
Illustrator: Pete Harrison, Lightspeed

Comments (11)

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Highest Rated

Guest's picture
Guest

Love the whole campaign
What an awesome way to advertise something that would normally culminate in typical crap advertising

baadalvirus's picture
baadalvirus
Activity Score 24

very wise campaign...

Misstree's picture
Misstree
Activity Score 425

I really, really love this campaign...so magical and so kid-oriented. Why the 2 lines though? I prefer "Because no one would believe you". It resonates better. I should have had one of these cams as a kid!!
Anywez, lovely campaign :)

.............................

Not all who wander are lost.

ManuTheGreat's picture
ManuTheGreat
Activity Score 22

Love the campaign. Very nice and fantastic art.

Citizen of the earth's picture
Citizen of the earth
Activity Score 36

Abso-tiva-lutely. 'Because no one would believe you' - would just be enough. Even if you are actually talking to the parents! nice anyway.

atb2005's picture
atb2005
Activity Score 13561

I agree with Misstree. It's magical, and, which is even more important, kid friendly or oriented. Simple to understand, fun to read, inviting to look at: there you've got all the ingredients of great advertising.

meraj's picture
meraj
Activity Score 216

liked the expression...."hey dont take my picture ":P

guru84's picture
guru84
Activity Score 91

kids wont miss this..
the beautiful art makes you look again n again..

Axl_Ink's picture
Axl_Ink
Activity Score 6

me gusta mucho el de talle del hada es interesante y bien orientada a los padres por que ellos también fueron niños y no les creyeron.

feddy_boo179's picture
feddy_boo179
Activity Score 71

wow, cool pictures of whole campaign. Kids should not skip these ads

hufflepoff's picture
hufflepoff
Activity Score 430

awsomeness

Guest's picture
Guest

Love the whole campaign
What an awesome way to advertise something that would normally culminate in typical crap advertising

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