Jelly's Cameras for Kids: Fairy

Start their career early.

Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart
Illustrator: Pete Harrison, Lightspeed
Published: April 2010


baadalvirus's picture
24 pencils

very wise campaign...

Misstree's picture
425 pencils

I really, really love this magical and so kid-oriented. Why the 2 lines though? I prefer "Because no one would believe you". It resonates better. I should have had one of these cams as a kid!!
Anywez, lovely campaign :)


Not all who wander are lost.

ManuTheGreat's picture
22 pencils

Love the campaign. Very nice and fantastic art.

Citizen of the earth's picture
Citizen of the earth
36 pencils

Abso-tiva-lutely. 'Because no one would believe you' - would just be enough. Even if you are actually talking to the parents! nice anyway.

atb2005's picture
13567 pencils

I agree with Misstree. It's magical, and, which is even more important, kid friendly or oriented. Simple to understand, fun to read, inviting to look at: there you've got all the ingredients of great advertising.

meraj's picture
216 pencils

liked the expression...."hey dont take my picture ":P

guru84's picture
91 pencils

kids wont miss this..
the beautiful art makes you look again n again..

Axl_Ink's picture
6 pencils

me gusta mucho el de talle del hada es interesante y bien orientada a los padres por que ellos también fueron niños y no les creyeron.

feddy_boo179's picture
71 pencils

wow, cool pictures of whole campaign. Kids should not skip these ads

hufflepoff's picture
430 pencils


Guest's picture

Love the whole campaign
What an awesome way to advertise something that would normally culminate in typical crap advertising

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