Jeep Wrangler: Garage

Advertising Agency: BBDO Detroit, Troy, USA
Creative Director: Mike Stocker, Robin Chrumka
Art Director: David Harpster
Copywriter: Mike Stocker
Illustrator:Photographer: Dennis Wiand
Retouching Bernie Solo
Published: May 2009

14 comments

Chris's picture
Chris
1987 pencils

I think the retouching needs a little work, looks a little flat.
Otherwise nice idea.

rurorjuror's picture
rurorjuror
745 pencils

don't get it -- why upside down? retouching is weak...

Guest's picture
Guest

in the suburbs of the U.S everyone stores their "toys" in garage: hockey sticks, bikes, sleds, kayaks, etc... Jeep is yet another toy for the playground of the world. Old insight? Yes. But it's a nice solve and nicely executed.

tytpol's picture
tytpol
777 pencils

Just another one...

pwizzle's picture
pwizzle
17 pencils

upside down to show that the jeep is another one of your outdoor adventure toys, like your kayak, bike, etc.

nice idea. agree the artwork is a little 2D.

silvi's picture
silvi
4172 pencils

nothing new

SoCH_TO's picture
SoCH_TO
959 pencils

Don't Get it

Very Pooooooooooooooor

Live with Passion

cryingmouse's picture
cryingmouse
49 pencils

Jeep is the only toy for a real men

thedesignaddict's picture
thedesignaddict
5415 pencils

No idea why the Jeep is upside-down.

Anonymous Author's picture
Anonymous Author
1541 pencils

Toy connection is a good idea, but this makes it look like a wreck.

Write a wise saying and your name will live forever – Anonymous.

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www.twitter.com/@anonauth

Guest's picture
Guest

Is real old.....

IRONWORKS's picture
IRONWORKS
222 pencils

At first i thought of is a floor cleaning ad and that is why all stuff have to hang on the wall included the heavy jeep.

Sorry guys, don't make any sense at all and photo retouching can be improve.

kenbrown's picture
kenbrown
4 pencils

Tired concept. I think I've seen a few of these kinds of jeep images in several car photographers portfolios.

As to those who don't get it, really? Pwizzle spelled it out as well as anyone could.

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