Jeep: Unicorn

Prove it.
Only in a Jeep.

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Annop Indravudh
Creative Group Head: Rawewan Booncharoenpantawee
Copywriter: Arnicknard Krobnoparat
Art Director: Ruangrit Jankong
Illustrator: Chubcheevit Studio / Kowit Wattanarach

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7 comments

meganishaute's picture
meganishaute
26 pencils

Ugh.

umeshmisra's picture
umeshmisra
42 pencils

Conceptually it's nice. But apart from creatives, will the end reader really understand it instantly. And that too when people are in the habit of turning pages immediately.

sonucoues2002's picture
sonucoues2002
804 pencils

"EXPLORE THE IMPOSSIBLE" with jeep

Wordnerd's picture
Wordnerd
6662 pencils

apart form the art chosen here (which makes me really throw up), i think the miss their target completly! jeep and cheesy fairytale creatures? doesn't fit for me

Brainsugar's picture
Brainsugar
1586 pencils

in 2004 Nissan did better, with the incredible creaures seen where only a Nissan can go.

trishikh's picture
trishikh
9 pencils

I think the treatment is great. The message is very clear. For people those who dont get it at a go, will always get the concept once they locate the Jeep logo.

jumpp21's picture
jumpp21
26 pencils

jumpp21

Interesting visual idea (short of illustration style..bad) Line is not relevent to true Jeep owners. They don't have to prove anything. Close but no sugar.

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