Jeep: Unicorn
Prove it.
Only in a Jeep.
Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Annop Indravudh
Creative Group Head: Rawewan Booncharoenpantawee
Copywriter: Arnicknard Krobnoparat
Art Director: Ruangrit Jankong
Illustrator: Chubcheevit Studio / Kowit Wattanarach
7 Comments
Ugh.
Conceptually it's nice. But apart from creatives, will the end reader really understand it instantly. And that too when people are in the habit of turning pages immediately.
"EXPLORE THE IMPOSSIBLE" with jeep
apart form the art chosen here (which makes me really throw up), i think the miss their target completly! jeep and cheesy fairytale creatures? doesn't fit for me
in 2004 Nissan did better, with the incredible creaures seen where only a Nissan can go.
I think the treatment is great. The message is very clear. For people those who dont get it at a go, will always get the concept once they locate the Jeep logo.
jumpp21
Interesting visual idea (short of illustration style..bad) Line is not relevent to true Jeep owners. They don't have to prove anything. Close but no sugar.
jumpp21