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Unicorn

Agency: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by BBDO, Thailand for Jeep, within the category: Automotive.

Prove it.
Only in a Jeep.

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Annop Indravudh
Creative Group Head: Rawewan Booncharoenpantawee
Copywriter: Arnicknard Krobnoparat
Art Director: Ruangrit Jankong
Illustrator: Chubcheevit Studio / Kowit Wattanarach

Comments (7)

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Highest Rated

umeshmisra's picture
umeshmisra
Activity Score 42

Conceptually it's nice. But apart from creatives, will the end reader really understand it instantly. And that too when people are in the habit of turning pages immediately.

meganishaute's picture
meganishaute
Activity Score 26

Ugh.

umeshmisra's picture
umeshmisra
Activity Score 42

Conceptually it's nice. But apart from creatives, will the end reader really understand it instantly. And that too when people are in the habit of turning pages immediately.

sonucoues2002's picture
sonucoues2002
Activity Score 804

"EXPLORE THE IMPOSSIBLE" with jeep

Wordnerd's picture
Wordnerd
Activity Score 6692

apart form the art chosen here (which makes me really throw up), i think the miss their target completly! jeep and cheesy fairytale creatures? doesn't fit for me

Brainsugar's picture
Brainsugar
Activity Score 1627

in 2004 Nissan did better, with the incredible creaures seen where only a Nissan can go.

trishikh's picture
trishikh
Activity Score 9

I think the treatment is great. The message is very clear. For people those who dont get it at a go, will always get the concept once they locate the Jeep logo.

jumpp21's picture
jumpp21
Activity Score 26

jumpp21

Interesting visual idea (short of illustration style..bad) Line is not relevent to true Jeep owners. They don't have to prove anything. Close but no sugar.

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