Jeep: Trailer, 3

Advertising Agency: Leo Burnett France
Creative Director: Xavier Beauregard
Art Director: Rémi Lascault
3D artist: Jean-Marie Vives / Watchout
Art buyer: Claire Sougy
Published: December 2012

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17 comments

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

idea?

hmaffia's picture
hmaffia
747 pencils

The boat was attached to the Jeep during the adveture, I guess.

It´s an interesting idea, but no way in hell this would work with avarage consumers.

Neli lo's picture
Neli lo
11 pencils

really poor idea

Grrrr's picture
Grrrr
1963 pencils

That's what I call great. Bravo, guys.

kleenex's picture
kleenex
29454 pencils

Why? Why?? Why???

morse's picture
morse
16005 pencils

I like. It's cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Sell the product without showing it. Kudos.

metis's picture
metis
413 pencils

Brilliant. Lovely work.

mmackinven's picture
mmackinven
1602 pencils

But why would you take a boat off-roading like that??? Poor boat!

bakamono's picture
bakamono
1006 pencils

People over thinking much?

Cool idea

because therefore it is

N17's picture
N17
387 pencils

Good job!

Uncertain's picture
Uncertain
517 pencils

Not realistic at all, but I get it. I like.

Uncertain | Assumption is the Mother of All Fuckups

Lisbon freak's picture
Lisbon freak
459 pencils

Simplicity with benefit without showing an icon product= magic!

Susu's picture
Susu
11 pencils

very poop execution. poor*.

decadeuk's picture
decadeuk
12 pencils

oh yeah, drive in mud with a jeep. that's a great idea. RIP advertising

skeMaMen's picture
skeMaMen
428 pencils

The first idea was: Damn, that Jeep is too fast, faster than a photographer's finger...

>>> Designed to be signed...

anibalestrella's picture
anibalestrella
4 pencils

i like execution it's simple, the message kind of confusing though, need a tag line?

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