Jeep: Traffic light

Advertising Agency: BBDO México
Executive Creative Director: Héctor Fernández
Creative Directors: Agustín Esteban
Art Directors: Agustín Esteban, Antonio Cué
Copywriters: Omar Sanchez, Diego Gonzalez

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23 comments

adstrike's picture
adstrike
334 pencils

nice

EGGO's picture
EGGO
352 pencils

Glad you like it because you can now explain it to me.

You have to hate advertising in order to truly love it.

rebeldesigner's picture
rebeldesigner
12 pencils

My friend... These three parrots mean traffic signal... and this is how they are showing where jeep can reach... I hope this helped...

By the way I dont like it much... its weak...

"Simplicity is the ultimate sophistication"

theanc's picture
theanc
2778 pencils

This is like that Lego's ad. You won't see a periscope without the title of the ad. Then it doesn't work and didn't deserve a Lion. But that's fine. Someone's has a better paycheck now.

http://augustocorreia.carbonmade.com

Tincho's picture
Tincho
1093 pencils

Agree.

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

If so, the CD's should go for President...

http://www.youtube.com/watch?v=L-veh6JN1Is&feature=related

Inverted's picture
Inverted
193 pencils

i liked this

corporal_hicks's picture
corporal_hicks
365 pencils

Does not work without title. Sorry.

Alubia's picture
Alubia
54 pencils

Done. See Luerzers Archive.

Toyota Hilux. Duh!

Dire de arte's picture
Dire de arte
6 pencils

Es malísimo...

brc912's picture
brc912
105 pencils

One way they could have made it better would be to have them going up and down instead sitting on different branches of the tree instead of next to one another. Also, you coul perhaps have one just landing (preferably the green) to signify which one is "lighting up"

reject_subject's picture
reject_subject
209 pencils

They need a headline, so everyone could now what do the birds signifie....

Brainsugar's picture
Brainsugar
1580 pencils

It' already done in France for the VW Tiguan. But there is words explaining the strategy. It says something like: 4x4 Tiguan. For the lovers of the city..

http://www.dailymotion.com/video/x3fqo4_pub-volkswagen-tiguan

ivan's picture
ivan

Ivan Raszl, admin of AotW

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

C'mon...
Where is Joe la Pompe when u need him?!
http://www.youtube.com/watch?v=L-veh6JN1Is&feature=related

Néstor's picture
Néstor
126 pencils

buena idea, pero se cae en ejecución.

ZappingLatam.com

Ad_Man's picture
Ad_Man
828 pencils

no lo pude haber dicho mejor.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

step 1 step 2's picture
step 1 step 2
38 pencils

Parroting someone else's work is not good.

JAGGY's picture
JAGGY
1382 pencils

Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love.

Jaggy.

Jaggy, MICA Ahmedabad

bompa's picture
bompa
318 pencils

Muy malo y robado de Archive.

Bad and steal from Archive.

dragon's picture
dragon
113 pencils

I think the campaign of Tiguan 4X4 its much better than this, and its another idea, a very different tought.
This campaign of BBDO its so Done, so 90s the tought. Weak and Done.

partho's picture
partho
46 pencils

Awesome!

eldeadevis's picture
eldeadevis
306 pencils

Lame. Very bad art direction. Forced.

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