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Jeep: Traffic light

Jeep: Traffic light
Your rating: None Average: 3.9 (8 votes)

Advertising Agency: BBDO México
Executive Creative Director: Héctor Fernández
Creative Directors: Rubén Rocha, Agustín Esteban
Art Directors: Agustín Esteban, Antonio Cué
Copywriters: Omar Sanchez, Diego Gonzalez

Comments

adstrike's picture 334 pencils
adstrike | Fri, 2008-04-25 10:18

nice

EGGO's picture 295 pencils
EGGO | Fri, 2008-04-25 10:29

Glad you like it because you can now explain it to me.

You have to hate advertising in order to truly love it.

rebeldesigner's picture 2 pencils
rebeldesigner | Sat, 2008-04-26 06:59

My friend... These three parrots mean traffic signal... and this is how they are showing where jeep can reach... I hope this helped...

By the way I dont like it much... its weak...

theanc's picture 2458 pencils
theanc | Fri, 2008-04-25 10:20

This is like that Lego's ad. You won't see a periscope without the title of the ad. Then it doesn't work and didn't deserve a Lion. But that's fine. Someone's has a better paycheck now.

http://augustocorreia.carbonmade.com

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Tincho's picture 1105 pencils
Tincho | Fri, 2008-04-25 11:12

Agree.

Inverted's picture 195 pencils
Inverted | Fri, 2008-04-25 10:48

i liked this

gango75's picture 230 pencils
gango75 | Fri, 2008-04-25 10:49

Does not work without title. Sorry.

Alubia's picture 23 pencils
Alubia | Fri, 2008-04-25 11:19

Done. See Luerzers Archive.

Toyota Hilux. Duh!

Dire de arte's picture 6 pencils
Dire de arte | Fri, 2008-04-25 12:44

Es malísimo...

brc912's picture 105 pencils
brc912 | Fri, 2008-04-25 13:01

One way they could have made it better would be to have them going up and down instead sitting on different branches of the tree instead of next to one another. Also, you coul perhaps have one just landing (preferably the green) to signify which one is "lighting up"

reject_subject's picture 188 pencils
reject_subject | Fri, 2008-04-25 13:45

They need a headline, so everyone could now what do the birds signifie....

Brainsugar's picture 991 pencils
Brainsugar | Fri, 2008-04-25 14:33

It' already done in France for the VW Tiguan. But there is words explaining the strategy. It says something like: 4x4 Tiguan. For the lovers of the city..

http://www.dailymotion.com/video/x3fqo4_pub-volkswagen-tiguan

ivan's picture
ivan | Fri, 2008-04-25 15:38

It had a print ad too: http://adsoftheworld.com/media/print/volkswagen_tiguan_parrots

Néstor's picture 120 pencils
Néstor | Fri, 2008-04-25 15:24

buena idea, pero se cae en ejecución.

zappingdigital.com

Ad_Man's picture 816 pencils
Ad_Man | Fri, 2008-04-25 15:55

no lo pude haber dicho mejor.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

the killer's picture 1487 pencils
the killer | Fri, 2008-04-25 23:44

difficult to get without the topic given above.

your work is your identity.
http://harshikcreations.blogspot.com/

step 1 step 2's picture 38 pencils
step 1 step 2 | Sat, 2008-04-26 04:00

Parroting someone else's work is not good.

JAGGY's picture 1396 pencils
JAGGY | Sat, 2008-04-26 06:42

Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love. Love.

Jaggy.

Jaggy, MICA Ahmedabad

bompa's picture 304 pencils
bompa | Sat, 2008-04-26 10:22

Muy malo y robado de Archive.

Bad and steal from Archive.

dragon's picture 113 pencils
dragon | Sat, 2008-04-26 22:27

I think the campaign of Tiguan 4X4 its much better than this, and its another idea, a very different tought.
This campaign of BBDO its so Done, so 90s the tought. Weak and Done.

partho's picture 46 pencils
partho | Mon, 2008-04-28 01:18

Awesome!

look who's watching!

eldeadevis's picture 306 pencils
eldeadevis | Tue, 2009-02-24 15:14

Lame. Very bad art direction. Forced.

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