We also congratulate the Jeeps from BMW, Mercedes, Audi, Dacia, Land Rover, Toyota, Nissan and Volkswagen on their awards.
The inventor of offroad vehicles wants to say "thank you" for three trophies at the off road award 2011.
Advertising Agency: Leo Burnett, Berlin, Germany
Creative Directors: Axel Tischer, Gen Sadakane
Art Director: Gen Sadakane
Copywriter: Axel Tischer
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15 Comments
Nasty
yep... and that's how you compete. xp
Hehe well it's true that Jeep is a synonym for off-road vehicles ;p
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Jeep musta been too busy offroading to learn how to kern properly.
hahaha yup, although I think the line itself is great.
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--The inventor of offroad vehicles --
How about Willis?
Willys is the same brand. Done by Jeep.
Kind of contradicts their brand. "There's only one Jeep."
So what they're saying is other brands have taken their basic formula and made it better, enough so that it has won them some awards. Dumb.
buddy, Jeep won more awards than all the other brands. Plus they call 4x4 cars "Jeep" in general, which makes Mercedes etc. an sub-categorie of "Jeep". cheers
KERN ALERT
Clever ad otherwise
I don't think it goes against their brand. That's the whole joke - everyone copied them, but they're the original.
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If the target are those who have bicycles with basket on their garages then it is ok.
Nice and tricky one
Bad, bad, bad. And what about Land Rover? That´s the real off-road vehicle.