Jeep: The Original

We also congratulate the Jeeps from BMW, Mercedes, Audi, Dacia, Land Rover, Toyota, Nissan and Volkswagen on their awards.
The inventor of offroad vehicles wants to say "thank you" for three trophies at the off road award 2011.

Advertising Agency: Leo Burnett, Berlin, Germany
Creative Directors: Axel Tischer, Gen Sadakane
Art Director: Gen Sadakane
Copywriter: Axel Tischer

Related videos by Shutterstock

16 comments

Dr. Dockta's picture
Dr. Dockta
35 pencils

Nasty

NicoCiego's picture
NicoCiego
1035 pencils

yep... and that's how you compete. xp

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe well it's true that Jeep is a synonym for off-road vehicles ;p

scatpack's picture
scatpack
16 pencils

Jeep musta been too busy offroading to learn how to kern properly.

brookjohnston's picture
brookjohnston
296 pencils

hahaha yup, although I think the line itself is great.

dbor's picture
dbor
1455 pencils

--The inventor of offroad vehicles --

How about Willis?

Fidel's picture
Fidel
34 pencils

Willys is the same brand. Done by Jeep.

vote4pedro's picture
vote4pedro
4601 pencils

Kind of contradicts their brand. "There's only one Jeep."

shaun1800's picture
shaun1800
291 pencils

So what they're saying is other brands have taken their basic formula and made it better, enough so that it has won them some awards. Dumb.

Fidel's picture
Fidel
34 pencils

buddy, Jeep won more awards than all the other brands. Plus they call 4x4 cars "Jeep" in general, which makes Mercedes etc. an sub-categorie of "Jeep". cheers

bate_palmas's picture
bate_palmas
1479 pencils

KERN ALERT

Clever ad otherwise

brookjohnston's picture
brookjohnston
296 pencils

I don't think it goes against their brand. That's the whole joke - everyone copied them, but they're the original.

Blashyrkh's picture
Blashyrkh
32698 pencils

If the target are those who have bicycles with basket on their garages then it is ok.

Milan Solanki's picture
Milan Solanki
986 pencils

Nice and tricky one

DOKEIN's picture
DOKEIN
2 pencils

Bad, bad, bad. And what about Land Rover? That´s the real off-road vehicle.

AD-rian's picture
AD-rian
261 pencils

Hasn't this "Congratulations to the competition" been done to death?

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments