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Jeep: Sturdy

Jeep: Sturdy
Your rating: None Average: 4.1 (14 votes)

Sturdy as a Jeep. Only a Jeep. The new 2008 Jeep Cherokee Sport.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Tomas Lorente
Art Director: Sergio Fonseca
Copywriter: Zico Farina
Photographer: Alê Catan
Via: I believe in adv

Comments

Guest's picture

Beautiful car.

Guest's picture
4

1/3 of this ad is the word Jeep.

15 words and 5 of them are jeep. (including URL and logo)

Conceptual-eyes's picture 1481 pencils

True

Guest's picture

Too literal.

dshott's picture 477 pencils
LisAD's picture 448 pencils

bo-ho-horing!

"the art director says: whatever I say"

Ed Mintone's picture 595 pencils

if it didn't already run in the same city, I'd give you the benefit of the doubt... http://adsoftheworld.com/media/outdoor/vw_trucks_vegetables

Guest's picture

Jeeps have always been a bit too boxy for me. This doesn't help their cause.

Guest's picture

Those cracks are BIG, it looks like it could break.

Guest's picture

fucking retard. the image looks good, instantly jeep.. the line, uff! jeep jeep jeep jeep jeep. wake up!

Guest's picture

mmmm bread!

Guest's picture

Not a new idea . . . But in this case it works well for the brand and the product line that it represents.

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