Jeep: Sturdy
Sturdy as a Jeep. Only a Jeep. The new 2008 Jeep Cherokee Sport.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Tomas Lorente
Art Director: Sergio Fonseca
Copywriter: Zico Farina
Photographer: Alê Catan
12 Comments
Beautiful car.
1/3 of this ad is the word Jeep.
15 words and 5 of them are jeep. (including URL and logo)
True
Too literal.
Jeep
Duncan
http://www.dshott.co.uk
bo-ho-horing!
"the art director says: whatever I say"
if it didn't already run in the same city, I'd give you the benefit of the doubt... http://adsoftheworld.com/media/outdoor/vw_trucks_vegetables
Jeeps have always been a bit too boxy for me. This doesn't help their cause.
Those cracks are BIG, it looks like it could break.
fucking retard. the image looks good, instantly jeep.. the line, uff! jeep jeep jeep jeep jeep. wake up!
mmmm bread!
Not a new idea . . . But in this case it works well for the brand and the product line that it represents.