7 comments

kleenex's picture
15702 pencils
kleenexMonday, June 11, 2012 - 12:18

Out of the four jeep ads this was the only good one.

Tuco's picture
238 pencils
TucoMonday, June 11, 2012 - 13:35

Forced. Very 80´s and an awfull philosophy if you´re not from US.

mr.x's picture
823 pencils
mr.xThursday, June 14, 2012 - 03:52

Agreed. But I guess it speaks to their target group.

someguy's picture
436 pencils
someguyMonday, June 11, 2012 - 17:41

The headline is so wrong but the art direction is so cool.

adadict's picture
49 pencils
adadictWednesday, June 13, 2012 - 11:36

I don't see what is wrong with the line. As everyone knows Jeeps were created for the military (Jeep is some sort of abbreviation of GP which stands for General Purpose), so the history of the car is tightly connected to the army. The line is obviously referring to the car, and to say that "there is a soldier in everyone", it's just a way to metaphorically express that every Jeep vehicle is as strong, dependable and brave as any good soldier (from whatever army, not only the US).
As for the art direction, it is pretty conceptual and simple. If conceptual and simple is a passé thing that belongs to the 80s, please enlighten me here. I wish photography had been more polished and the objects didn't look so flat. Other than that, it's a pretty nice piece.

Fernando Fernandes's picture
1372 pencils
Fernando FernandesThursday, June 14, 2012 - 18:17

Como sempre, alguns tracinhos e dois circulos falam muito!

LOLWREN's picture
16 pencils
LOLWRENTuesday, June 19, 2012 - 09:45

It should have been other items; car keys, chewing gum, sunglasses, map ect (things you take driving), lined up as if by a solider...