Jeep: Mermaid

Prove it.
Only in a Jeep.

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Annop Indravudh
Creative Group Head: Rawewan Booncharoenpantawee
Copywriter: Arnicknard Krobnoparat
Art Director: Ruangrit Jankong
Illustrator: Chubcheevit Studio / Kowit Wattanarach

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11 comments

meganishaute's picture
meganishaute
26 pencils

This would be so much better if it were actual fantasy photography. The painting really throws it off, it looks like one of those "felt paintings" that glow with a black light from the 90's.

sonucoues2002's picture
sonucoues2002
804 pencils

COPY LINE SHOULD BE "EXPLORE THE IMPOSSIBLE"
NICE ART

vasiem_sid's picture
vasiem_sid
42 pencils

i get where they are pointing, but the execution wud've been wayyyyyy better!

R,
V

wahwah's picture
wahwah
120 pencils

really bad art

NITROXROX's picture
NITROXROX
79 pencils

Reminds me of the Land Rover campaign where you see a weird looking animal and was something like as discovered by Land Rover or something like that. Won a couple of years ago.

Ravages's picture
Ravages
842 pencils

On the contrary, I think the art is good. So is the idea.

everartz's picture
everartz
7611 pencils

i dont like this campaign...beh!!
--
Everartz

| Everartz |

Mr.Top's picture
Mr.Top
728 pencils

Another good idea down the drain on execution.

Geko's picture
Geko
161 pencils

Ok, good layout. Now show me the ad.

FlyingDogs's picture
FlyingDogs
968 pencils

Love it!

credosian's picture
credosian
272 pencils

dosent really work wonders for the brand.

but i personally love the art.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

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