Jeep: Jungle

Advertising Agency: BBDO Canada
Creative Director: Ian MacKellar
Art Directors / Copywriters: Andrew Hart / Adam Bailey
Illustrator: Andrew Hart
Photographers: Michael Fay, James Balog, Adalberto Rios Szalay
Published: September 2008

18 comments

advert2ad's picture
advert2ad
237 pencils

Good..
Will it be more effective if it says...
"Sorry, but we dont have imagery............
Try using JEEP for navigating there..." or
Try using JEEP for wider look here"

-Sandy.

-Cheers,
Sandy

Guest's picture
Guest

test. ignore!

Guest's picture
Guest

Nice.

But please...stop making these nice print ads. When do the people from Jeep or the agency wake up?

There are bigger problems with the brand. You can make 1200 nice print ads, but we ALL KNOW already that a Jeep can drive through everything. Problem is that nobody (at least in Europe) wants to drive a plastic car from the inside.

Think about other ways to get people in a Jeep. Do/say something that makes sure they don't care about the plastic. Have a digital experience, be creative. There is so much more in the brand, than a print ad. But this is all i see most of the time.

And I've worked on Jeep at BBDO...;-)

Wouter

Guest's picture
Guest

Good word!

Guest's picture
Guest

Go park a Jeep at these locations and it will get locked into Google Earth, would be a great ambient.
--
www.brandonknowlden.com

Guest's picture
Guest

done in brazil, cant find it though

Guest's picture
Guest

done in brazil, cant find it though

guepaje's picture
guepaje
133 pencils

clear.

warreno's picture
warreno
222 pencils

This is a quite clever little series, and one I suspect will baffle more than a few unless it's deployed in the right publications. This is a far cry from the rugged backwoods mountain man image I've often associated with Jeep; they seem to be skewing toward a more nerdy demo with these ads.

Guest's picture
Guest

I had some similar basic idea for brand Estonia.

samwanzer28's picture
samwanzer28
313 pencils

Good idea.

premc's picture
premc
917 pencils

wow ! Interesting !!

radical

Guest's picture
Guest

Done by F/Nazca (Brazil) for SOS Mata Atlantica

Guest's picture
Guest

Done in Brazil by Click

Guest's picture
Guest

The work for SOS Mata Atlantica done by F/Nazca is a completely different idea. It talks about deforestation. This is says Jeep goes where no one else does.

Guest's picture
Guest

"Done, done, done"
Who cares? If it's good and if it sells, then go for it!

Guest's picture
Guest

2009 Cannes finalist

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