Advertising Agency: BBDO Canada
Creative Director: Ian MacKellar
Art Directors / Copywriters: Andrew Hart / Adam Bailey
Illustrator: Andrew Hart
Photographers: Michael Fay, James Balog, Adalberto Rios Szalay
Published: September 2008
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Comments
Good..
Will it be more effective if it says...
"Sorry, but we dont have imagery............
Try using JEEP for navigating there..." or
Try using JEEP for wider look here"
-Sandy.
test. ignore!
Nice.
But please...stop making these nice print ads. When do the people from Jeep or the agency wake up?
There are bigger problems with the brand. You can make 1200 nice print ads, but we ALL KNOW already that a Jeep can drive through everything. Problem is that nobody (at least in Europe) wants to drive a plastic car from the inside.
Think about other ways to get people in a Jeep. Do/say something that makes sure they don't care about the plastic. Have a digital experience, be creative. There is so much more in the brand, than a print ad. But this is all i see most of the time.
And I've worked on Jeep at BBDO...;-)
Wouter
Good word!
Go park a Jeep at these locations and it will get locked into Google Earth, would be a great ambient.
--
www.brandonknowlden.com
done in brazil, cant find it though
done in brazil, cant find it though
clear.
This is a quite clever little series, and one I suspect will baffle more than a few unless it's deployed in the right publications. This is a far cry from the rugged backwoods mountain man image I've often associated with Jeep; they seem to be skewing toward a more nerdy demo with these ads.
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http://indigestible.nightwares.com/
I had some similar basic idea for brand Estonia.
Good idea.
que sera sera
wow ! Interesting !!
radical
Done by F/Nazca (Brazil) for SOS Mata Atlantica
Done in Brazil by Click
The work for SOS Mata Atlantica done by F/Nazca is a completely different idea. It talks about deforestation. This is says Jeep goes where no one else does.
"Done, done, done"
Who cares? If it's good and if it sells, then go for it!
2009 Cannes finalist
RIPPED from http://adsoftheworld.com/media/online/sos_mata_atl_ntica_google_maps
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