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Husky & Camel

Agency: 
Published/Aired: 
June 2008
Description: 
Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Ronald Ng
Art Directors: Gary Lim
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong

Comments (52)

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Highest Rated

toddy_drunkard's picture
toddy_drunkard
Activity Score 50

Is he still moving mountains? LOL...

capobvious's picture
capobvious
Activity Score 68

damn that shit's dope.

Silverinha's picture
Silverinha
Activity Score 65

Are they kissing? I don't get it.

_________________________
A life without a Boatsplash, it's not worth it.

primo_susto's picture
primo_susto
Activity Score 440

HAHAHAH you two above pieces of ASS dont get a shit even if you smell it

kergu's picture
kergu
Activity Score 6795

Just great!

wildbore's picture
wildbore
Activity Score 749

wonderful!

Vaneka's picture
Vaneka
Activity Score 2

excelent!!!!!!!

caju's picture
caju
Activity Score 123

look different

jorge00's picture
jorge00
Activity Score 76

I wanna know how one comes up with shit like this. its fucking great.

veroruvioli's picture
veroruvioli
Activity Score 82

I like it!

capywriter's picture
capywriter
Activity Score 5509

nice, not surprising it picked up gold in Cannes today ;)

caju's picture
caju
Activity Score 123

its nice, but a gold in cannes?

dasgoodads's picture
dasgoodads
Activity Score 101

WOW. Jeep, I tip my cap to you.

Nthngmn's picture
Nthngmn
Activity Score 626

love it. so different.

vaoleo's picture
vaoleo
Activity Score 81

Perfect....

Its Fresh!

Good Ad!

AMOXITO's picture
AMOXITO
Activity Score 12

It looks pretty fresh! I have a little issue with the proportions of the camel, maybe it is just me, but it looks a bit odd.

At the end of the story, really good stuff!

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

Very cool.

krautland's picture
krautland
Activity Score 3216

that was unexpectedly cool.

miko1aj's picture
miko1aj
Activity Score 3086

cannes lions. Totally deserved.

NatalieM's picture
NatalieM
Activity Score 1685

Great visual. Where did these ads run? I'm trying to understand the strategy here.

askon's picture
askon
Activity Score 433

Enough people trying to get credit?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

efox5's picture
efox5
Activity Score 85

Unbelievable nice

mrtalented's picture
mrtalented
Activity Score 2171

deserves a gold lion!

Quink's picture
Quink
Activity Score 234

interesting.....

whitespace's picture
whitespace
Activity Score 1953

... a little bit contrived, is it not?

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

I want what the creative team was smoking when they came up with this!
Awesome!

nile's picture
nile
Activity Score 14

great !!!! excellent idea!!

funky_frogii's picture
funky_frogii
Activity Score 2536

just amazing.......................

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

A bushman touching elbows with an eskimo. A dog sucking a camel's face. And a 4X4. What do they all have in common? Cannes Gold - no less.

Sometime it just makes you want to hang your head and cry. Sob.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Sourgirl's picture
Sourgirl
Activity Score 40

Very nice! It somehow reminded me of this logo: http://logopond.com/gallery/detail/6608

marcomfouad's picture
marcomfouad
Activity Score 204

great

CharlieR's picture
CharlieR
Activity Score 92

simply wonderful.

meng's picture
meng
Activity Score 54

bloody nice. but why are there 2 copywriters credited on an ad with no copy? glory hunters? lol

Disco Munky's picture
Disco Munky
Activity Score 3890

They wrote the words used to describe the concept to the art directors.

It's a team effort.

"stay low, move fast"

Doin' it for the points

Shingo's picture
Shingo
Activity Score 408

Super innovation..
excellent

el_pira's picture
el_pira
Activity Score 160

Good art for an old concept.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Man I can't believe this got cannes.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
Activity Score 58

5 Art Directors...

Disco Munky's picture
Disco Munky
Activity Score 3890

I wish I could type "Gang signs", cos I'd be throwing some up in respekt to dis piece yo'.

Bam! (that was on right there.....sorry)

"readthiswhileIstareatyourtits"

Doin' it for the points

Summerson's picture
Summerson
Activity Score 30

O.M.G its just perfect

fen1x's picture
fen1x
Activity Score 471

wow cool
sooooooo simple

360 grados's picture
360 grados
Activity Score 305

AWESOME !!!!!!!!!!!!!

cokarabesk's picture
cokarabesk
Activity Score 2

holly molly man!

silva2008's picture
silva2008
Activity Score 6

superb!

revolver's picture
revolver
Activity Score 8

gold

adconsumer's picture
adconsumer

If you didn't know it was a Jeep ad, you wouldn't know it was an ad.

Guest's picture
Guest

I know this comment comes a bit late in the game, but hey.

It definitely works as a piece of art, but I'm not sure if it succeeds as an ad.

It's clever and visually witty, but what will the consumer take with him after looking at this ad? I mean, something deeper than brand recall or "That was cool husky + camel =jeep lolz."

I'm not slagging the ad or the people behind it. It's a great piece of creative thinking, and I'm sure it fulfills the brief.... but what does it DO to and for the public?

Am I missing something here?

askon's picture
askon
Activity Score 433

Jeep is the best of both worlds, winter wastelands and dry deserts... It's kind of self explanatory, but I guess your average pillock wouldn't grasp that.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Guest's picture
Guest

not bad needs some adjustments, because the intersection of the camel and the other animal is not quite the exact of the jeep, isn't it!!

qasemx's picture
qasemx
Activity Score 13

I don't like it couse the intersection of the tow animals is not exactly the shape of a jeeeeeeeeeeeeeeeeeeeeep, is'nt it!!!

mayankbarolia's picture
mayankbarolia
Activity Score 144

superly done.. awesome \m/

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