Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le, Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong
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Comments
damn that shit's dope.
Are they kissing? I don't get it.
_________________________
A life without a Boatsplash, it's not worth it.
HAHAHAH you two above pieces of ASS dont get a shit even if you smell it
Just great!
wonderful!
excelent!!!!!!!
look different
I wanna know how one comes up with shit like this. its fucking great.
I like it!
http://www.veroruvioli.blogspot.com/
nice, not surprising it picked up gold in Cannes today ;)
- adsactly! -
its nice, but a gold in cannes?
WOW. Jeep, I tip my cap to you.
www.dasgoodads.com
love it. so different.
Perfect....
Its Fresh!
Good Ad!
It looks pretty fresh! I have a little issue with the proportions of the camel, maybe it is just me, but it looks a bit odd.
At the end of the story, really good stuff!
Very cool.
that was unexpectedly cool.
cannes lions. Totally deserved.
Great visual. Where did these ads run? I'm trying to understand the strategy here.
-Natalie
http://www.nataliemarion.com
Enough people trying to get credit?
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Unbelievable nice
deserves a gold lion!
interesting.....
... a little bit contrived, is it not?
I want what the creative team was smoking when they came up with this!
Awesome!
great !!!! excellent idea!!
just amazing.......................
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
A bushman touching elbows with an eskimo. A dog sucking a camel's face. And a 4X4. What do they all have in common? Cannes Gold - no less.
Sometime it just makes you want to hang your head and cry. Sob.
"Advertising sucks... ever so gently."
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
Very nice! It somehow reminded me of this logo: http://logopond.com/gallery/detail/6608
"Let's keep it clean!"
great
simply wonderful.
bloody nice. but why are there 2 copywriters credited on an ad with no copy? glory hunters? lol
They wrote the words used to describe the concept to the art directors.
It's a team effort.
"stay low, move fast"
Doin' it for the points
Super innovation..
excellent
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
Good art for an old concept.
Man I can't believe this got cannes.
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
5 Art Directors...
I wish I could type "Gang signs", cos I'd be throwing some up in respekt to dis piece yo'.
Bam! (that was on right there.....sorry)
"readthiswhileIstareatyourtits"
Doin' it for the points
O.M.G its just perfect
wow cool
sooooooo simple
AWESOME !!!!!!!!!!!!!
holly molly man!
die you fucking nazi!!!
superb!
gold
If you didn't know it was a Jeep ad, you wouldn't know it was an ad.
I know this comment comes a bit late in the game, but hey.
It definitely works as a piece of art, but I'm not sure if it succeeds as an ad.
It's clever and visually witty, but what will the consumer take with him after looking at this ad? I mean, something deeper than brand recall or "That was cool husky + camel =jeep lolz."
I'm not slagging the ad or the people behind it. It's a great piece of creative thinking, and I'm sure it fulfills the brief.... but what does it DO to and for the public?
Am I missing something here?
Jeep is the best of both worlds, winter wastelands and dry deserts... It's kind of self explanatory, but I guess your average pillock wouldn't grasp that.
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
not bad needs some adjustments, because the intersection of the camel and the other animal is not quite the exact of the jeep, isn't it!!
I don't like it couse the intersection of the tow animals is not exactly the shape of a jeeeeeeeeeeeeeeeeeeeeep, is'nt it!!!