Jeep: Husky & Camel

Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Ronald Ng
Art Directors: Gary Lim
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong

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52 comments

capobvious's picture
capobvious
68 pencils

damn that shit's dope.

Silverinha's picture
Silverinha
65 pencils

Are they kissing? I don't get it.

_________________________
A life without a Boatsplash, it's not worth it.

primo_susto's picture
primo_susto
440 pencils

HAHAHAH you two above pieces of ASS dont get a shit even if you smell it

kergu's picture
kergu
6785 pencils

Just great!

wildbore's picture
wildbore
749 pencils

wonderful!

Vaneka's picture
Vaneka
2 pencils

excelent!!!!!!!

caju's picture
caju
123 pencils

look different

jorge00's picture
jorge00
76 pencils

I wanna know how one comes up with shit like this. its fucking great.

veroruvioli's picture
veroruvioli
82 pencils

I like it!

capywriter's picture
capywriter
5511 pencils

nice, not surprising it picked up gold in Cannes today ;)

caju's picture
caju
123 pencils

its nice, but a gold in cannes?

dasgoodads's picture
dasgoodads
101 pencils

WOW. Jeep, I tip my cap to you.

Nthngmn's picture
Nthngmn
626 pencils

love it. so different.

vaoleo's picture
vaoleo
81 pencils

Perfect....

Its Fresh!

Good Ad!

AMOXITO's picture
AMOXITO
12 pencils

It looks pretty fresh! I have a little issue with the proportions of the camel, maybe it is just me, but it looks a bit odd.

At the end of the story, really good stuff!

Mr. Cool Supreme's picture
Mr. Cool Supreme
142 pencils

Very cool.

krautland's picture
krautland
3204 pencils

that was unexpectedly cool.

miko1aj's picture
miko1aj
3097 pencils

cannes lions. Totally deserved.

NatalieM's picture
NatalieM
1687 pencils

Great visual. Where did these ads run? I'm trying to understand the strategy here.

askon's picture
askon
433 pencils

Enough people trying to get credit?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

efox5's picture
efox5
85 pencils

Unbelievable nice

mrtalented's picture
mrtalented
2175 pencils

deserves a gold lion!

Quink's picture
Quink
234 pencils

interesting.....

whitespace's picture
whitespace
1953 pencils

... a little bit contrived, is it not?

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

I want what the creative team was smoking when they came up with this!
Awesome!

nile's picture
nile
14 pencils

great !!!! excellent idea!!

funky_frogii's picture
funky_frogii
2538 pencils

just amazing.......................

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Shanty Mathew's picture
Shanty Mathew
130 pencils

A bushman touching elbows with an eskimo. A dog sucking a camel's face. And a 4X4. What do they all have in common? Cannes Gold - no less.

Sometime it just makes you want to hang your head and cry. Sob.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Sourgirl's picture
Sourgirl
40 pencils

Very nice! It somehow reminded me of this logo: http://logopond.com/gallery/detail/6608

marcomfouad's picture
marcomfouad
204 pencils

great

CharlieR's picture
CharlieR
92 pencils

simply wonderful.

meng's picture
meng
54 pencils

bloody nice. but why are there 2 copywriters credited on an ad with no copy? glory hunters? lol

Disco Munky's picture
Disco Munky
3900 pencils

They wrote the words used to describe the concept to the art directors.

It's a team effort.

"stay low, move fast"

Doin' it for the points

Shingo's picture
Shingo
406 pencils

Super innovation..
excellent

el_pira's picture
el_pira
160 pencils

Good art for an old concept.

iT-iS-i's picture
iT-iS-i
1721 pencils

Man I can't believe this got cannes.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
58 pencils

5 Art Directors...

Disco Munky's picture
Disco Munky
3900 pencils

I wish I could type "Gang signs", cos I'd be throwing some up in respekt to dis piece yo'.

Bam! (that was on right there.....sorry)

"readthiswhileIstareatyourtits"

Doin' it for the points

Summerson's picture
Summerson
30 pencils

O.M.G its just perfect

fen1x's picture
fen1x
471 pencils

wow cool
sooooooo simple

360 grados's picture
360 grados
305 pencils

AWESOME !!!!!!!!!!!!!

cokarabesk's picture
cokarabesk
2 pencils

holly molly man!

silva2008's picture
silva2008
6 pencils

superb!

revolver's picture
revolver
8 pencils

gold

adconsumer's picture
adconsumer

If you didn't know it was a Jeep ad, you wouldn't know it was an ad.

Guest's picture
Guest

I know this comment comes a bit late in the game, but hey.

It definitely works as a piece of art, but I'm not sure if it succeeds as an ad.

It's clever and visually witty, but what will the consumer take with him after looking at this ad? I mean, something deeper than brand recall or "That was cool husky + camel =jeep lolz."

I'm not slagging the ad or the people behind it. It's a great piece of creative thinking, and I'm sure it fulfills the brief.... but what does it DO to and for the public?

Am I missing something here?

askon's picture
askon
433 pencils

Jeep is the best of both worlds, winter wastelands and dry deserts... It's kind of self explanatory, but I guess your average pillock wouldn't grasp that.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Guest's picture
Guest

not bad needs some adjustments, because the intersection of the camel and the other animal is not quite the exact of the jeep, isn't it!!

qasemx's picture
qasemx
13 pencils

I don't like it couse the intersection of the tow animals is not exactly the shape of a jeeeeeeeeeeeeeeeeeeeeep, is'nt it!!!

mayankbarolia's picture
mayankbarolia
144 pencils

superly done.. awesome \m/

davidchong11's picture
davidchong11
38 pencils

great, but more selling the idea than the product.

toddy_drunkard's picture
toddy_drunkard
50 pencils

Is he still moving mountains? LOL...

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