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Jeep: Husky & Camel

Jeep: Husky & Camel
Your rating: None Average: 9 (79 votes)

Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Ronald Ng
Art Directors: Gary Lim
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong

50 Comments

capobvious's picture 68 pencils
capobvious | Wed, 2008-06-18 09:35

damn that shit's dope.

Silverinha's picture 65 pencils
Silverinha | Fri, 2008-06-20 14:15

Are they kissing? I don't get it.

_________________________
A life without a Boatsplash, it's not worth it.

primo_susto's picture 460 pencils
primo_susto | Wed, 2008-08-06 11:57

HAHAHAH you two above pieces of ASS dont get a shit even if you smell it

kergu's picture 6352 pencils
kergu | Wed, 2008-06-18 09:36

Just great!

wildbore's picture 753 pencils
wildbore | Thu, 2008-07-10 08:05

wonderful!

Vaneka's picture 2 pencils
Vaneka | Wed, 2008-06-18 09:37

excelent!!!!!!!

caju's picture 112 pencils
caju | Wed, 2008-06-18 09:47

look different

jorge00's picture 76 pencils
jorge00 | Wed, 2008-06-18 09:47

I wanna know how one comes up with shit like this. its fucking great.

veroruvioli's picture 86 pencils
veroruvioli | Wed, 2008-06-18 09:51

I like it!

http://www.veroruvioli.blogspot.com/

the_capywriter's picture 5526 pencils
the_capywriter | Wed, 2008-06-18 09:53

nice, not surprising it picked up gold in Cannes today ;)

adsactly! | Today's finest ad @ Pièce de Pub du Jour on Facebook and @ Pubdujour on Twitter

caju's picture 112 pencils
caju | Wed, 2008-06-18 09:57

its nice, but a gold in cannes?

dasgoodads's picture 101 pencils
dasgoodads | Wed, 2008-06-18 10:14

WOW. Jeep, I tip my cap to you.

www.dasgoodads.com

Nthngmn's picture 628 pencils
Nthngmn | Wed, 2008-06-18 10:15

love it. so different.

vaoleo's picture 81 pencils
vaoleo | Wed, 2008-06-18 10:58

Perfect....

Its Fresh!

Good Ad!

AMOXITO's picture 12 pencils
AMOXITO | Wed, 2008-06-18 11:18

It looks pretty fresh! I have a little issue with the proportions of the camel, maybe it is just me, but it looks a bit odd.

At the end of the story, really good stuff!

Dr. Octogon's picture 120 pencils
Dr. Octogon | Wed, 2008-06-18 12:03

Very cool.

krautland's picture 3169 pencils
krautland | Wed, 2008-06-18 14:13

that was unexpectedly cool.

miko1aj's picture 2572 pencils
miko1aj | Wed, 2008-06-18 14:54

cannes lions. Totally deserved.

NatalieM's picture 1693 pencils
NatalieM | Wed, 2008-06-18 14:58

Great visual. Where did these ads run? I'm trying to understand the strategy here.

-Natalie
http://www.nataliemarion.com

askon's picture 433 pencils
askon | Wed, 2008-06-18 15:00

Enough people trying to get credit?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

efox5's picture 87 pencils
efox5 | Wed, 2008-06-18 18:31

Unbelievable nice

mrtalented's picture 2175 pencils
mrtalented | Wed, 2008-06-18 21:57

deserves a gold lion!

Quink's picture 246 pencils
Quink | Wed, 2008-06-18 22:12

interesting.....

whitespace's picture 2055 pencils
whitespace | Wed, 2008-06-18 23:18

... a little bit contrived, is it not?

iwannatalktosamson's picture 459 pencils
iwannatalktosamson | Thu, 2008-06-19 00:16

I want what the creative team was smoking when they came up with this!
Awesome!

nile's picture 16 pencils
nile | Thu, 2008-06-19 00:48

great !!!! excellent idea!!

funky_frogii's picture 2548 pencils
funky_frogii | Thu, 2008-06-19 00:51

just amazing.......................

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Shanty Mathew's picture 130 pencils
Shanty Mathew | Thu, 2008-06-19 03:04

A bushman touching elbows with an eskimo. A dog sucking a camel's face. And a 4X4. What do they all have in common? Cannes Gold - no less.

Sometime it just makes you want to hang your head and cry. Sob.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Sourgirl's picture 40 pencils
Sourgirl | Thu, 2008-06-19 02:23

Very nice! It somehow reminded me of this logo: http://logopond.com/gallery/detail/6608

"Let's keep it clean!"

Reeco's picture 201 pencils
Reeco | Thu, 2008-06-19 02:29

great

CharlieR's picture 92 pencils
CharlieR | Thu, 2008-06-19 04:10

simply wonderful.

meng's picture 54 pencils
meng | Thu, 2008-06-19 04:39

bloody nice. but why are there 2 copywriters credited on an ad with no copy? glory hunters? lol

Disco Munky's picture 3934 pencils
Disco Munky | Tue, 2008-06-24 07:07

They wrote the words used to describe the concept to the art directors.

It's a team effort.

"stay low, move fast"

Doin' it for the points

Shingo's picture 404 pencils
Shingo | Thu, 2008-06-19 06:07

Super innovation..
excellent

Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com

el_pira's picture 160 pencils
el_pira | Thu, 2008-06-19 06:42

Good art for an old concept.

iT-iS-i's picture 1729 pencils
iT-iS-i | Thu, 2008-06-19 08:36

Man I can't believe this got cannes.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Ad Fanatic who hate Rip-Offs...'s picture 58 pencils
Ad Fanatic who hate Rip-Offs... | Thu, 2008-06-19 22:39

5 Art Directors...

Disco Munky's picture 3934 pencils
Disco Munky | Fri, 2008-06-20 09:02

I wish I could type "Gang signs", cos I'd be throwing some up in respekt to dis piece yo'.

Bam! (that was on right there.....sorry)

"readthiswhileIstareatyourtits"

Doin' it for the points

Summerson's picture 30 pencils
Summerson | Tue, 2008-06-24 07:04

O.M.G its just perfect

fen1x's picture 471 pencils
fen1x | Thu, 2008-06-26 08:36

wow cool
sooooooo simple

360 grados's picture 297 pencils
360 grados | Wed, 2008-07-09 13:19

AWESOME !!!!!!!!!!!!!

cokarabesk's picture 2 pencils
cokarabesk | Thu, 2008-07-10 04:07

holly molly man!

die you fucking nazi!!!

silva2008's picture 6 pencils
silva2008 | Fri, 2008-07-18 07:43

superb!

revolver's picture 8 pencils
revolver | Sat, 2008-07-26 12:35

gold

adconsumer's picture
Guest | Mon, 2008-10-06 16:02

If you didn't know it was a Jeep ad, you wouldn't know it was an ad.

Guest's picture
Guest | Thu, 2009-10-08 09:25

I know this comment comes a bit late in the game, but hey.

It definitely works as a piece of art, but I'm not sure if it succeeds as an ad.

It's clever and visually witty, but what will the consumer take with him after looking at this ad? I mean, something deeper than brand recall or "That was cool husky + camel =jeep lolz."

I'm not slagging the ad or the people behind it. It's a great piece of creative thinking, and I'm sure it fulfills the brief.... but what does it DO to and for the public?

Am I missing something here?

askon's picture 433 pencils
askon | Mon, 2009-10-12 08:45

Jeep is the best of both worlds, winter wastelands and dry deserts... It's kind of self explanatory, but I guess your average pillock wouldn't grasp that.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Guest's picture
Guest | Mon, 2009-10-12 16:08

not bad needs some adjustments, because the intersection of the camel and the other animal is not quite the exact of the jeep, isn't it!!

qasemx's picture 13 pencils
qasemx | Mon, 2009-10-12 16:10

I don't like it couse the intersection of the tow animals is not exactly the shape of a jeeeeeeeeeeeeeeeeeeeeep, is'nt it!!!

mayankbarolia's picture 135 pencils
mayankbarolia | Tue, 2010-03-09 01:10
9

superly done.. awesome \m/

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