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Jeep: Husky & Camel

Jeep: Husky & Camel
Your rating: None Average: 8.4 (37 votes)

Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le, Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong

Comments

capobvious's picture 68 pencils

damn that shit's dope.

Silverinha's picture 65 pencils

Are they kissing? I don't get it.

_________________________
A life without a Boatsplash, it's not worth it.

primo_susto's picture 462 pencils

HAHAHAH you two above pieces of ASS dont get a shit even if you smell it

kergu's picture 2734 pencils

Just great!

wildbore's picture 602 pencils

wonderful!

Vaneka's picture 2 pencils

excelent!!!!!!!

caju's picture 103 pencils

look different

jorge00's picture 76 pencils

I wanna know how one comes up with shit like this. its fucking great.

veroruvioli's picture 86 pencils
the_capywriter's picture 2895 pencils

nice, not surprising it picked up gold in Cannes today ;)

- adsactly! -

caju's picture 103 pencils

its nice, but a gold in cannes?

dasgoodads's picture 101 pencils

WOW. Jeep, I tip my cap to you.

Nthngmn's picture 632 pencils

love it. so different.

vaoleo's picture 63 pencils

Perfect....

Its Fresh!

Good Ad!

AMOXITO's picture 8 pencils

It looks pretty fresh! I have a little issue with the proportions of the camel, maybe it is just me, but it looks a bit odd.

At the end of the story, really good stuff!

Dr. Octogon's picture 120 pencils

Very cool.

krautland's picture 2465 pencils

that was unexpectedly cool.

miko1aj's picture 1390 pencils

cannes lions. Totally deserved.

NatalieM's picture 1693 pencils

Great visual. Where did these ads run? I'm trying to understand the strategy here.

askon's picture 423 pencils

Enough people trying to get credit?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

efox5's picture 87 pencils

Unbelievable nice

mrtalented's picture 2181 pencils

deserves a gold lion!

Quink's picture 246 pencils

interesting.....

whitespace's picture 2061 pencils

... a little bit contrived, is it not?

iwannatalktosamson's picture 270 pencils

I want what the creative team was smoking when they came up with this!
Awesome!

nile's picture 16 pencils

great !!!! excellent idea!!

funky_frogii's picture 2142 pencils

just amazing.......................

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Shanty Mathew's picture 105 pencils

A bushman touching elbows with an eskimo. A dog sucking a camel's face. And a 4X4. What do they all have in common? Cannes Gold - no less.

Sometime it just makes you want to hang your head and cry. Sob.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Sourgirl's picture 40 pencils

Very nice! It somehow reminded me of this logo: http://logopond.com/gallery/detail/6608

"Let's keep it clean!"

Reeco's picture 201 pencils

great

CharlieR's picture 92 pencils

simply wonderful.

meng's picture 54 pencils

bloody nice. but why are there 2 copywriters credited on an ad with no copy? glory hunters? lol

Disco Munky's picture 3839 pencils

They wrote the words used to describe the concept to the art directors.

It's a team effort.

"stay low, move fast"

Doin' it for the points

Shingo's picture 42 pencils

Super innovation..
excellent

Ahmed Bahaa

el_pira's picture 160 pencils

Good art for an old concept.

iT-iS-i's picture 1731 pencils

Man I can't believe this got cannes.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Ad Fanatic who hate Rip-Offs...'s picture 58 pencils

5 Art Directors...

Disco Munky's picture 3839 pencils

I wish I could type "Gang signs", cos I'd be throwing some up in respekt to dis piece yo'.

Bam! (that was on right there.....sorry)

"readthiswhileIstareatyourtits"

Doin' it for the points

Summerson's picture 30 pencils

O.M.G its just perfect

fen1x's picture 473 pencils

wow cool
sooooooo simple

360 grados's picture 297 pencils

AWESOME !!!!!!!!!!!!!

cokarabesk's picture 2 pencils

holly molly man!

die you fucking nazi!!!

silva2008's picture 6 pencils

superb!

revolver's picture 8 pencils

gold

adconsumer's picture

If you didn't know it was a Jeep ad, you wouldn't know it was an ad.

Guest's picture

I know this comment comes a bit late in the game, but hey.

It definitely works as a piece of art, but I'm not sure if it succeeds as an ad.

It's clever and visually witty, but what will the consumer take with him after looking at this ad? I mean, something deeper than brand recall or "That was cool husky + camel =jeep lolz."

I'm not slagging the ad or the people behind it. It's a great piece of creative thinking, and I'm sure it fulfills the brief.... but what does it DO to and for the public?

Am I missing something here?

askon's picture 423 pencils

Jeep is the best of both worlds, winter wastelands and dry deserts... It's kind of self explanatory, but I guess your average pillock wouldn't grasp that.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Guest's picture

not bad needs some adjustments, because the intersection of the camel and the other animal is not quite the exact of the jeep, isn't it!!

qasemx's picture 11 pencils

I don't like it couse the intersection of the tow animals is not exactly the shape of a jeeeeeeeeeeeeeeeeeeeeep, is'nt it!!!

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