Jeep: Husky & Camel

Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Ronald Ng
Art Directors: Gary Lim
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser's Supervisor: Sally Hong

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51 comments

68 pencils

capobviousWednesday, June 18, 2008 - 10:35

damn that shit's dope.

65 pencils

SilverinhaFriday, June 20, 2008 - 15:15

Are they kissing? I don't get it.

_________________________
A life without a Boatsplash, it's not worth it.

442 pencils

primo_sustoWednesday, August 6, 2008 - 12:57

HAHAHAH you two above pieces of ASS dont get a shit even if you smell it

6780 pencils

kerguWednesday, June 18, 2008 - 10:36

Just great!

755 pencils

wildboreThursday, July 10, 2008 - 09:05

wonderful!

2 pencils

VanekaWednesday, June 18, 2008 - 10:37

excelent!!!!!!!

122 pencils

cajuWednesday, June 18, 2008 - 10:47

look different

76 pencils

jorge00Wednesday, June 18, 2008 - 10:47

I wanna know how one comes up with shit like this. its fucking great.

86 pencils

veroruvioliWednesday, June 18, 2008 - 10:51

I like it!

5525 pencils

capywriterWednesday, June 18, 2008 - 10:53

nice, not surprising it picked up gold in Cannes today ;)

122 pencils

cajuWednesday, June 18, 2008 - 10:57

its nice, but a gold in cannes?

101 pencils

dasgoodadsWednesday, June 18, 2008 - 11:14

WOW. Jeep, I tip my cap to you.

626 pencils

NthngmnWednesday, June 18, 2008 - 11:15

love it. so different.

81 pencils

vaoleoWednesday, June 18, 2008 - 11:58

Perfect....

Its Fresh!

Good Ad!

12 pencils

AMOXITOWednesday, June 18, 2008 - 12:18

It looks pretty fresh! I have a little issue with the proportions of the camel, maybe it is just me, but it looks a bit odd.

At the end of the story, really good stuff!

142 pencils

Mr. Cool SupremeWednesday, June 18, 2008 - 13:03

Very cool.

3241 pencils

krautlandWednesday, June 18, 2008 - 15:13

that was unexpectedly cool.

3068 pencils

miko1ajWednesday, June 18, 2008 - 15:54

cannes lions. Totally deserved.

http://www.mixcloud.com/miko1aj/

1687 pencils

NatalieMWednesday, June 18, 2008 - 15:58

Great visual. Where did these ads run? I'm trying to understand the strategy here.

-Natalie
http://www.nataliemarion.com

433 pencils

askonWednesday, June 18, 2008 - 16:00

Enough people trying to get credit?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

87 pencils

efox5Wednesday, June 18, 2008 - 19:31

Unbelievable nice

2175 pencils

mrtalentedWednesday, June 18, 2008 - 22:57

deserves a gold lion!

246 pencils

QuinkWednesday, June 18, 2008 - 23:12

interesting.....

1957 pencils

whitespaceThursday, June 19, 2008 - 00:18

... a little bit contrived, is it not?

625 pencils

iwannatalktosamsonThursday, June 19, 2008 - 01:16

I want what the creative team was smoking when they came up with this!
Awesome!

16 pencils

nileThursday, June 19, 2008 - 01:48

great !!!! excellent idea!!

2542 pencils

funky_frogiiThursday, June 19, 2008 - 01:51

just amazing.......................

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

130 pencils

Shanty MathewThursday, June 19, 2008 - 04:04

A bushman touching elbows with an eskimo. A dog sucking a camel's face. And a 4X4. What do they all have in common? Cannes Gold - no less.

Sometime it just makes you want to hang your head and cry. Sob.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

40 pencils

SourgirlThursday, June 19, 2008 - 03:23

Very nice! It somehow reminded me of this logo: http://logopond.com/gallery/detail/6608

201 pencils

ReecoThursday, June 19, 2008 - 03:29

great

92 pencils

CharlieRThursday, June 19, 2008 - 05:10

simply wonderful.

54 pencils

mengThursday, June 19, 2008 - 05:39

bloody nice. but why are there 2 copywriters credited on an ad with no copy? glory hunters? lol

3924 pencils

Disco MunkyTuesday, June 24, 2008 - 08:07

They wrote the words used to describe the concept to the art directors.

It's a team effort.

"stay low, move fast"

Doin' it for the points

406 pencils

ShingoThursday, June 19, 2008 - 07:07

Super innovation..
excellent

Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com

160 pencils

el_piraThursday, June 19, 2008 - 07:42

Good art for an old concept.

1725 pencils

iT-iS-iThursday, June 19, 2008 - 09:36

Man I can't believe this got cannes.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

58 pencils

Ad Fanatic who ...Thursday, June 19, 2008 - 23:39

5 Art Directors...

3924 pencils

Disco MunkyFriday, June 20, 2008 - 10:02

I wish I could type "Gang signs", cos I'd be throwing some up in respekt to dis piece yo'.

Bam! (that was on right there.....sorry)

"readthiswhileIstareatyourtits"

Doin' it for the points

30 pencils

SummersonTuesday, June 24, 2008 - 08:04

O.M.G its just perfect

471 pencils

fen1xThursday, June 26, 2008 - 09:36

wow cool
sooooooo simple

297 pencils

360 gradosWednesday, July 9, 2008 - 14:19

AWESOME !!!!!!!!!!!!!

2 pencils

cokarabeskThursday, July 10, 2008 - 05:07

holly molly man!

6 pencils

silva2008Friday, July 18, 2008 - 08:43

superb!

8 pencils

revolverSaturday, July 26, 2008 - 13:35

gold

adconsumerMonday, October 6, 2008 - 17:02

If you didn't know it was a Jeep ad, you wouldn't know it was an ad.

GuestThursday, October 8, 2009 - 10:25

I know this comment comes a bit late in the game, but hey.

It definitely works as a piece of art, but I'm not sure if it succeeds as an ad.

It's clever and visually witty, but what will the consumer take with him after looking at this ad? I mean, something deeper than brand recall or "That was cool husky + camel =jeep lolz."

I'm not slagging the ad or the people behind it. It's a great piece of creative thinking, and I'm sure it fulfills the brief.... but what does it DO to and for the public?

Am I missing something here?

433 pencils

askonMonday, October 12, 2009 - 09:45

Jeep is the best of both worlds, winter wastelands and dry deserts... It's kind of self explanatory, but I guess your average pillock wouldn't grasp that.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

GuestMonday, October 12, 2009 - 17:08

not bad needs some adjustments, because the intersection of the camel and the other animal is not quite the exact of the jeep, isn't it!!

15 pencils

qasemxMonday, October 12, 2009 - 17:10

I don't like it couse the intersection of the tow animals is not exactly the shape of a jeeeeeeeeeeeeeeeeeeeeep, is'nt it!!!

146 pencils

mayankbaroliaTuesday, March 9, 2010 - 01:10

superly done.. awesome \m/

38 pencils

davidchong11Thursday, June 7, 2012 - 02:41

great, but more selling the idea than the product.

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