22 comments

arnwald's picture
42 pencils
arnwaldMonday, March 5, 2012 - 14:36

This is great. Without the copy would be perfect.

sirvan's picture
29998 pencils
sirvanTuesday, March 6, 2012 - 13:12

Totally agree. The visual uses the iconic JEEP grill to show what you would see (were you inside the engine). But instead of just letting it be simple, they had to go and convolute it with some weird language that turns the grill into a jail. Or something.

Sometimes the best idea is the one before the one you just had.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture
6928 pencils
Jaap GrollemanMonday, March 5, 2012 - 14:48

Doesn't even need copy or the suggestion of lamps - the grill is quite iconic :) lovely visual-idea.

http://jackmancer.com/
http://twitter.com/jackmancer/

CuriousPencil's picture
4317 pencils
CuriousPencilMonday, March 5, 2012 - 16:13

Without the copy there would be no message retention, just a distant memory of a stowaway photographer on the engine block. Not convinced 'capture' is the right message for automotive, but the imagery is good.

YJ's picture
383 pencils
YJMonday, March 5, 2012 - 16:14

Agreed. This would not work without the line.

Whossane's picture
2 pencils
WhossaneMonday, March 5, 2012 - 18:11

BMW had the same exact concept, without the copy of course, 6 years ago with the X5...

donau's picture
104 pencils
donauTuesday, March 6, 2012 - 10:05

Its not the same exact concept BMW concept is much better http://adsoftheworld.com/media/print/bmw_x5_horses?size=_original

donau

Karelgp's picture
122 pencils
KarelgpTuesday, March 6, 2012 - 11:19

You right, i like more BMW ads

JohnTran's picture
24 pencils
JohnTranMonday, March 5, 2012 - 20:57

If you tried to show prison bars. You failed. If you tried to tell that you'd go anywhere whit your truck, the line is not good. So, the line does not work with your image. But art direction is really neat. Good job Bogdan.

MissCopywriter's picture
172 pencils
MissCopywriterTuesday, March 6, 2012 - 00:42

Maybe the copywriter was forced to write something...

Hadrons's picture
5644 pencils
HadronsTuesday, March 6, 2012 - 17:47

He needed to justify his salary...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

corporal_hicks's picture
367 pencils
corporal_hicksTuesday, March 6, 2012 - 03:39

Capture is not the right line i think, as long as it's not a photocamera ad.
Does not work for me.

ace85le's picture
3941 pencils
ace85leTuesday, March 6, 2012 - 03:44

I think it's irrelevant and trying too hard.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Roger Keynes's picture
5399 pencils
Roger KeynesTuesday, March 6, 2012 - 07:43

Agreed.

Will Think for Salary

mr.x's picture
823 pencils
mr.xTuesday, March 6, 2012 - 03:44

Love the idea. Skip the copy and the packshot/logo.

yoyoyok11's picture
11 pencils
yoyoyok11Tuesday, March 6, 2012 - 04:21

Agree with Curious pencil, with no copy no message!!

tyro's picture
28 pencils
tyroTuesday, March 6, 2012 - 04:53

Superb. Captures the idea very well

kleenex's picture
15790 pencils
kleenexTuesday, March 6, 2012 - 11:51

interesting idea.

Hadrons's picture
5644 pencils
HadronsTuesday, March 6, 2012 - 17:49

Like the ad, agree with the concept that it would be sleeker without the copy.
Less is more for sure in this ad.

(Especially for the lame slogan: capture the wild... camel?! )

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture
953 pencils
NicoCiegoWednesday, March 7, 2012 - 00:09

lovely series.

kgeiger's picture
6767 pencils
kgeigerWednesday, March 7, 2012 - 02:47

This is the best of the bunch.

Michaelsmagic's picture
261 pencils
MichaelsmagicThursday, March 8, 2012 - 04:15

maybe the copy should be“something inside”