Jeep: Grill, Liberty
Capture the Wild.
Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Bogdan Truta
Copywriter: Michael Aronson
Illustrator: Bogdan Truta
Photographer: Getty Images
Published: February 2012


5 comments
Why "capture"? I get what you tried to do with the bars... but i don't find it logical... yeah, you can say that appreciating it is some kind of "appropriation", but those creatures are free in their natural environnements and it's us who's the prisoner in the cage
Maybe trying to show it like a mobile-human-zoo, that you get yourself in that Jeep cage so the free creatures can see you, would make more sense
Avec amour, un gars de Montréal :)
I've the same issue with the forced puzzle-piece of 'capture' - it's too linked with photography also, to do any justice to the mild thought that the grille looks like bars. I get the feeling that this one had a lot of client-meeting convincing involved to get it to this stage.
Nice use of stock photography.
Damn, the line is so confusing...
http://adsoftheworld.com/media/print/bmw_x5_horses?size=_original
donau