Jeep: Greatness, 3

Greatness comes from a well-crafted lineage. Here's ours.
Sometimes the pursuit of greatness starts with the ones who come before us. So to our legendary history we've added a bit of opulence. Ingenuity meets craftsmanship to create new American style. Introducing luxury for all terrain, the 2011 Jeep Grand Cherokee.
Greatness isn't just built, it's earned.

Advertising Agency: GlobalHue, Detroit, USA
Creative Directors: Vida Cornelious, Dolph Kawaleck
Art Directors: Dilam Mattia, Aubrey Walker, Bert Loera
Photographer: Scott Harben / SEE Pictures
Producers: Alicia Conner / SEE Pictures, Michael Miller, Lori Mass
Published: September 2010

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9 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's something new but I don't like it. Probably has something to do with the agency spending less time translating this ad then making it in the original language.

morse's picture
morse
15028 pencils

I understand the strategy, but this just makes Jeep look old and boring instead of classic and fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5497 pencils

So, Detroit... who's dah broad?
And who's funeral is she goin' to?

Will Think for Salary

whitewhite's picture
whitewhite
253 pencils

hehehe Keynes, I like your comment more than this ad. So waht's the deal with the 3-ad campaign.. Just changing the photographs? And aren't there better ways to capitalize on lineage

dadada's picture
dadada
1719 pencils

nice art direction, really beautiful

Everybody is creative, be yourself.

Billoughsby's picture
Billoughsby
5091 pencils

Nice use of Ashland carved panel molding. Would have liked to see a little more egg and dart here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

boring. all the ads look the same. different wood perhaps?

thatcliffguy's picture
thatcliffguy
37 pencils

Serious lack of communicating the new attributes of the 2011 model.

I understand the strategy but I don't think this hit home with the primary Jeep GC audience.

I'm not seeing any opulence married with any all terrain capabilities.

twitter.com/thatcliffguy

Ed Rapport's picture
Ed Rapport
724 pencils

I'm not really feeling the fact that the vehicle reminds me of something... I don't know what it reminds me of? Not sure what benefit it is too consumers to see a portrait of some random woman in a black and white photo. I don't see nothing 'terrain' about this ad? If you are introducing this as an all terrain vehicle, then please show some terrain somewhere, at least in the background. Not feeling this one Vida=(

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