Jeep Grand Cherokee: Monkey

Jeep Grand Cherokee Limited. With rear park assist system.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Julien Thiry
Copywriter: Florence Majérus
Photographer: Jean-Marie Wives
Art Buyers: Anne Lecerf, Pauline Auzou

4 comments

alausa's picture
alausa
1426 pencils

A new take on the park assist function.

kleenex's picture
kleenex
34498 pencils

and not a great one.

pierrelastname's picture
pierrelastname
2869 pencils

you right, not a good one.

Wordfruit's picture
Wordfruit
1023 pencils

Why not a good one?

The pose I think is recognisable as someone helping someone park.

And it's for Jeep, an off-roader -- looks pretty well off road :)

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