Jeep Grand Cherokee: Giraffe

The New Jeep Grand Cherokee with Quadra Lift adjustable ride height.

Advertising Agency: Republik, Auckland, New Zealand
Creative Director / Art Director: Andrew Sims
Copywriter: Duncan Blair
Account Director: Heath Boot
Retoucher: Peter Barker

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15 comments

Grrrr's picture
Grrrr
1951 pencils

So-so.

baliais's picture
baliais
2500 pencils

Ok next

pierrelastname's picture
pierrelastname
2869 pencils

ZZZZZZ student approach

Seldoon Eeffoc's picture
Seldoon Eeffoc
102 pencils

I think that a better angle would be more appropriate for this. It seems a bit too straight on, though it could certainly be worse composition wise.

tirthomitro's picture
tirthomitro
2718 pencils

done by a shock absorber maker som zillion years ago

they showed me a picture & i laughed
dignity has never been photographed

eins-eins-null's picture
eins-eins-null
867 pencils

what is the benefit of adjusting the height to wow-so-fuckin-high-height? perhaps its about me but i really dont like ads that only work by exaggerations.

bate_palmas's picture
bate_palmas
1479 pencils

It's not an exaggeration when it can be measured, and that's the biggest problem with this ad. No way in hell the car will go as high as that, unless it's a very small giraffe.

hmaffia's picture
hmaffia
744 pencils

Congratulations, Sir. You know pretty well how advertising works.

eins-eins-null's picture
eins-eins-null
867 pencils

not that its really important, but... if you can't go that high but tell everyone you can - it's what i call an exaggeration. that might be my fault ... wait, no, its not my fault. it's the damn language's.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

First-thought kind ad!

Love creating ads..

Phiinter's picture
Phiinter
20 pencils

done yes but its not bad either. Yes perhaps they should have chosen a stronger USP but maybe this is just about the best.

guajiro's picture
guajiro
123 pencils

not bad at all. message is clear at least.
could be executed better photoshop wise, sure.

Tiernanmc's picture
Tiernanmc
18 pencils

Lazy approach?

kleenex's picture
kleenex
25488 pencils

You have got to be kidding me.

Shridevi's picture
Shridevi
184 pencils

Nice idea :D and execution

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