Jeep GPS: Muhammad
When he was 12, Muhammad Ali's bicycle was stolen. The policeman who took care of his report was also a boxing trainer who convinced him to start boxing.
You need to be in the right place.
Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María Fernanda Lares
Art Director: Igor Bastidas
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Igor Bastidas
Other additional credits: Rene Bustamante, Charles Rodriguez, María Fernanda Lares, Daniela Tedesco
Published: February 2009
Comments
WHAT!!!!!
oh, this nice idea was badly violated to fit the brief. it hurts
You know, the LIFE Kiss is believable; but the thing with this story is that it happened by a beautiful accident, not because of a well calculated machinery. So I'm gonna pass on that, thanks.
the only interesting point i spotted in the illustration was a black cat standing in front of a "Whites only" restaurant. They should have played more on such ironies.
This is a very interesting point of view. Expecially for a GPS.
I like that.
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Advertising pass, pasta remain...
I get the idea, but the story would be more suited to a Police recruitment ad perhaps? It seems that if the cop was reporting to a crime, then he'd not only know where he was going, but had been called/sent there, making the whole "hey you should get a GPS" message redundant in this case. As was mentioned above, this used to be a good idea, but then some hatchet men went to work on it Cuban style and now it's dead.
Doin' it for the points
at the age of 12 the name of the guy was CASSIUS CLAY - and not ALI
so this ad is wrong at the first place.
so this ad is wrong at the first place.
I liked it!
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
I liked it!
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
I thought the fun of owning a Jeep is precisely the opportunity to get lost.
So... the line and the meaning of the line are in complete and total contradiction to the product. The logic is severely flawed.
Life is happenstance... get lost and you'll never know what you find....
it's pretty. pretty shitty.
It's been a looooooooong time since I've seen such a twisted-around, convoluted message for such a straight-forward product. The artwork isn't helping the matter at all, either.
"Interesting", "Different", "Fresh" alone does not make an ad convincing or effective.
Having seen MUCH simpler, smarter, engaging ads done for the same product before, I must say this work is an epic failure. And that's putting it mildly...
The concept is pretty inventive. I like it! They should have worked on their verbage a little more before rushing this to print..
not bad at all but a chance of improvement is certainly there...
good
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