Jeep GPS: Alfred

When the end of World War II was declared, Alfred Eisenstaedt took a picture of a soldier just when he passionately kissed a nurse. This photograph became one of the most famous ever published by life magazine.
You need to be in the right place.

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María Fernanda Lares
Art Director: Igor Bastidas
Copywriters: April Itriago, Daniela Tedesco
Illustrator: Igor Bastidas
Other additional credits: Rene Bustamante, Charles Rodriguez, María Fernanda Lares, Daniela Tedesco
Published: February 2009


Audrius Kubrik's picture
Audrius Kubrik
828 pencils

Not sure about it being JEEP, but this is simply inspiring; and a great story telling, too.

Guest's picture

I got lost!

Guest's picture

I love the ad, it is so perfect. It sells the product in a nice way. gr8 work Y&R __ thumbs up ^

theanc's picture
2781 pencils

The other one seems to give the message in a better way.

Guest's picture

nice idea that was forced to do something it couldn't---GPS would not have helped capture the picture, or get Ali started in boxing. In fact, it likely would have prevented them, since GPS keeps you "within the lines" not outside them...

...and what the hell does any of this have to do with JEEP, anyway?

Guest's picture


Guest's picture

I really like this campaign.. and i LOVE the picture they're referring too :)

hari.'s picture
375 pencils

well... it's a bit of a stretch. Good ad tho'.

Gi_bo's picture
1385 pencils

very nice campaign, Loveley illustrations


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