Jeep: GPS

Introducing the Jeep Wrangler with Garmin GPS included.
In case you want to get lost.

Advertising Agency: 9 the creative shop, Lisbon, Portugal
Creative Director: Frederico Roquette
Art Director: Madalena Cassiano Neves
Copywriter: Frederico Roquette
Published: January, 2012

23 comments

nickcooper's picture
nickcooper
24 pencils

wtf ?

andylefty's picture
andylefty
4539 pencils

Explain.

andylefty's picture
andylefty
4539 pencils

Oh like the Landrover explorer ads, possibly. i.e you can explore places off-road.

McSimba's picture
McSimba
18 pencils

QR codes is something everyone should have a disease in childhood.

------------------------------------------------------------------------------------
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

NicoCiego's picture
NicoCiego
1035 pencils

Are we getting tired of the QR codes? hm, I thinks so.

Deepan's picture
Deepan
9 pencils

Really clever ad. QR code represents a maze in support of the tagline "In case you want to get lost" as well as serves its original purpose.

andylefty's picture
andylefty
4539 pencils

Always the guy with 3 pencils who understands the ad no one else does.

MatthewSkene's picture
MatthewSkene
36 pencils

LOL! Kudos.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

im sorry, maaaybe you don't get the big idea here...it's a QR code thats aaaalso, a maze...jeeze, some people...

ishiboy's picture
ishiboy
497 pencils

Terrible... Trying too hard, is more like it.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nothing special...

Hadrons's picture
Hadrons
5991 pencils

very sterile, bad for jeep's company that wants to sell us adventure & excitement.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
5091 pencils

If this was a satirical comment on the rush to QR codes in advertising -- which apparently gives some ad people a sense they are doing something relevant for the first time in years -- I'd like it. In fact, I'd be tempted to say it deserves ten points.

This, on the other hand, a maze with no complete route through... Yeah. Rich bit of symbolism there.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

brookjohnston's picture
brookjohnston
296 pencils

Love the line. QR code just gets in the way.

kleenex's picture
kleenex
34556 pencils

The company just did not want you to miss the QR code.

CommandZ's picture
CommandZ
2486 pencils

Oh look, a QR code, how 2011. Next!

Ron Burgundy's picture
Ron Burgundy
1636 pencils

if they were dead set on this ginormous QR, I feel like it coulda raised itself a few bars by making the thing out of terrain, viewed from a top down, sort of google earth perspective.

CommandZ's picture
CommandZ
2486 pencils

Or extruded in an isometric 3D like a hedgerow.

sydney rose's picture
sydney rose
8 pencils

i guess dat would b grt!! snc dey r talkin abt da gps!!! gus idea!!!

dgilbert's picture
dgilbert
20 pencils

Didn't really get it till I read the comments, cool idea with making it a maze but the execution needs some more work.

jimdhaem's picture
jimdhaem
2 pencils

Nice site, added apost to my blog www.qrcartist.com about your QR code ads:

http://www.qrcartist.com/2012/ads-of-the-world-qr-code-ads/

Blashyrkh's picture
Blashyrkh
32876 pencils

My phone had QR code reader since 5 years ago. Now it is considered old phone. Y TEH FCUK qr became so popular only in 2011?

olgamarb's picture
olgamarb
70 pencils

Funny use of QR codes!

olgaberceanu

Log in or register to post comments