Jeep: Gorilla
Advertising Agency: BBDO, Oslo, Norway
Creative Director: Petter Gulli
Art director/Copywriter/Illustrator: Oystein Vik
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15 Comments
whats with the grey?
why not make it look like a real sign.
yes same question ?
because it's cheap, easy to make or simply just a sign of bad direction.
hm ........
yea wats with the grey. Its a vehicle right, then show it to me! Nothing stunning. If there was an idea, i guess it would take the audience a long time to catch it.
art nice. idea overdone.
Desi
www.DesiCreative.com
i like this. and without a doubt paste-on-wall worthy.
I dun understand it
The whole idea, i think, is that the jeep is being driven i an area where Gorillas reside, which is obviously a jungle. They're just trying to tell us how rugged the jeep is. Nice idea, but bad execution.
Doing what I do best!
Nice ad. The idea is quite apparent if u ask me. I don't mind the grey either. If it was done full colour u'd get people saying it looks familiar and old. It think it's a minimalist and confident approach.
thumbs up from me.
creativity is subjectivity
I`m agree with u boglo, and I love the idea and execution.
Seeing that everyone is wondering why it is grey this ad has already prooven its point. It's different. Unexpected.
Why bore the viewer with something realistic looking? I like this ad because it is grey! The idea is solid and the strategy is completely on target and very Jeep. Great job, I salute you!
http://www.reinhardkrug.de/
gray is looking good but is that revelant?
The fact that it is in Grey is irrelevant I feel, cos at the end, everyone knew exactly what it was. It's a roadsign
and everyone got that part.
hmmmm....i'm not really stunned.