15 comments

Chris's picture
Chris
1987 pencils

whats with the grey?

why not make it look like a real sign.

ambidextrous's picture
ambidextrous
44 pencils

yes same question ?

act's picture
act
535 pencils

because it's cheap, easy to make or simply just a sign of bad direction.

johann.s's picture
johann.s
112 pencils

hm ........

oakl3's picture
oakl3
39 pencils

yea wats with the grey. Its a vehicle right, then show it to me! Nothing stunning. If there was an idea, i guess it would take the audience a long time to catch it.

Desi's picture
Desi
1052 pencils

art nice. idea overdone.

njae's picture
njae
68 pencils

i like this. and without a doubt paste-on-wall worthy.

Daryllee's picture
Daryllee
56 pencils

I dun understand it

djcool's picture
djcool
22 pencils

The whole idea, i think, is that the jeep is being driven i an area where Gorillas reside, which is obviously a jungle. They're just trying to tell us how rugged the jeep is. Nice idea, but bad execution.

Doing what I do best!

boglo's picture
boglo
14 pencils

Nice ad. The idea is quite apparent if u ask me. I don't mind the grey either. If it was done full colour u'd get people saying it looks familiar and old. It think it's a minimalist and confident approach.
thumbs up from me.

saman's picture
saman
50 pencils

I`m agree with u boglo, and I love the idea and execution.

popdistortion's picture
popdistortion
1594 pencils

Seeing that everyone is wondering why it is grey this ad has already prooven its point. It's different. Unexpected.
Why bore the viewer with something realistic looking? I like this ad because it is grey! The idea is solid and the strategy is completely on target and very Jeep. Great job, I salute you!

atulspande's picture
atulspande
182 pencils

gray is looking good but is that revelant?

Skor's picture
Skor
208 pencils

The fact that it is in Grey is irrelevant I feel, cos at the end, everyone knew exactly what it was. It's a roadsign
and everyone got that part.

apfelbutzen's picture
apfelbutzen
44 pencils

hmmmm....i'm not really stunned.

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