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Jeep: Gorilla

Jeep: Gorilla
Your rating: None Average: 1 (1 vote)

Advertising Agency: BBDO, Oslo, Norway
Creative Director: Petter Gulli
Art director/Copywriter/Illustrator: Oystein Vik

Comments

Chris's picture 1855 pencils
Chris | Sun, 2006-11-12 16:51

whats with the grey?

why not make it look like a real sign.

ambidextrous's picture 44 pencils
ambidextrous | Sun, 2006-11-12 17:07

yes same question ?

act's picture 531 pencils
act | Sun, 2006-11-12 17:29

because it's cheap, easy to make or simply just a sign of bad direction.

johann.s's picture 112 pencils
johann.s | Sun, 2006-11-12 20:04

hm ........

oakl3's picture 39 pencils
oakl3 | Sun, 2006-11-12 21:29

yea wats with the grey. Its a vehicle right, then show it to me! Nothing stunning. If there was an idea, i guess it would take the audience a long time to catch it.

Desi's picture 1052 pencils
Desi | Sun, 2006-11-12 23:29

art nice. idea overdone.

Desi
www.DesiCreative.com

njae's picture 68 pencils
njae | Mon, 2006-11-13 08:47

i like this. and without a doubt paste-on-wall worthy.

Daryllee's picture 56 pencils
Daryllee | Mon, 2006-11-13 17:44

I dun understand it

djcool's picture 22 pencils
djcool | Mon, 2006-11-13 20:15

The whole idea, i think, is that the jeep is being driven i an area where Gorillas reside, which is obviously a jungle. They're just trying to tell us how rugged the jeep is. Nice idea, but bad execution.

Doing what I do best!

boglo's picture 14 pencils
boglo | Mon, 2006-11-13 20:45

Nice ad. The idea is quite apparent if u ask me. I don't mind the grey either. If it was done full colour u'd get people saying it looks familiar and old. It think it's a minimalist and confident approach.
thumbs up from me.

creativity is subjectivity

saman's picture 52 pencils
saman | Tue, 2006-11-14 00:33

I`m agree with u boglo, and I love the idea and execution.

popdistortion's picture 1612 pencils
popdistortion | Mon, 2006-11-13 21:33

Seeing that everyone is wondering why it is grey this ad has already prooven its point. It's different. Unexpected.
Why bore the viewer with something realistic looking? I like this ad because it is grey! The idea is solid and the strategy is completely on target and very Jeep. Great job, I salute you!

http://www.reinhardkrug.de/

atul's picture 178 pencils
atul | Tue, 2006-11-14 10:16

gray is looking good but is that revelant?

Skor's picture 210 pencils
Skor | Tue, 2006-11-14 11:25

The fact that it is in Grey is irrelevant I feel, cos at the end, everyone knew exactly what it was. It's a roadsign
and everyone got that part.

apfelbutzen's picture 44 pencils
apfelbutzen | Wed, 2007-05-09 08:27

hmmmm....i'm not really stunned.

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