Jeep: Enjoy the Ride

Advertising Agency: Shimoni-Finkelstein-Barki Draft Fcb, Tel-Aviv, Israel
Creative Director: Tal Perlmuter
Art Director: Nir Gutraiman
Copywriter: Efrat Abudi
Illustrator: Alex Melik Adamov
Published: January 2013


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Any danger of this being interpreted the wrong way? E.g.; driving a Jeep is like riding a rollercoaster; no control at all.
The headline seems a bit of an afterthought - and much more at place in this ad;

Nike Diesel's picture
Nike Diesel
13389 pencils

First of all a roller coaster is constantly connected to it's rails, etc, whatever... We rarely hear any news about some random roller coaster accident so I think it is pretty fair to say it is pretty safe. IMO.
Second, I don't follow your link except the line.
Third, it's a first thought on both concept and the horrendous visual.

bate_palmas's picture
1479 pencils

I agree with Nike Diesel it's conceptually infantile

TheSmirkingFox's picture
145 pencils

"Hey how about showing driving a jeep is like being in a roller coaster because it's fun and bouncy? But be careful, it has to show nature, because jeep is for the countryside."

That is just so literal... Just, wow.

Ad Analyst's picture
Ad Analyst
459 pencils

Any newcomer from Ad school would not even think about such childish idea how DraftFCB can is out of me!

Ad Analyst, (Advertising Journals) INDIA

Grrrr's picture
1963 pencils

The picture evokes safety, but on the other hand is really this kind of thrill jeep wants to promise us?

kleenex's picture
34540 pencils

Where is the jeep???

Spoonfeederxxx11's picture
186 pencils


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