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Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

Fired!!!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Any danger of this being interpreted the wrong way? E.g.; driving a Jeep is like riding a rollercoaster; no control at all.
The headline seems a bit of an afterthought - and much more at place in this ad; https://www.youtube.com/watch?v=HrWKXO1qwPM

Nike Diesel's picture
Nike Diesel
Activity Score 13630

First of all a roller coaster is constantly connected to it's rails, etc, whatever... We rarely hear any news about some random roller coaster accident so I think it is pretty fair to say it is pretty safe. IMO.
Second, I don't follow your link except the line.
Third, it's a first thought on both concept and the horrendous visual.

bate_palmas's picture
bate_palmas
Activity Score 1479

I agree with Nike Diesel it's conceptually infantile

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

"Hey how about showing driving a jeep is like being in a roller coaster because it's fun and bouncy? But be careful, it has to show nature, because jeep is for the countryside."

That is just so literal... Just, wow.

Ad Analyst's picture
Ad Analyst

Any newcomer from Ad school would not even think about such childish idea how DraftFCB can is out of me!

Grrrr's picture
Grrrr
Activity Score 1961

The picture evokes safety, but on the other hand is really this kind of thrill jeep wants to promise us?

kleenex's picture
kleenex
Activity Score 46771

Where is the jeep???

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

Fired!!!

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