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Jeep: Discovery

Jeep: Discovery
Your rating: None Average: 4.2 (70 votes)

Advertising Agency: Raynet-Ogilvy, Shenyang, China
Published: November 2009

32 Comments

alexander_bickov's picture 3323 pencils

Boring

Guest's picture

JEEP ?? maybe its range rover !!!

zarski's picture 1712 pencils

OMG....

Rabubi's picture 553 pencils

What?

dlue's picture 342 pencils
5

a little obscure... could use strapline to help the payoff...

cheers,
dlue

Guest's picture

What is the idea?!!

Guest's picture

Has a Jeep always the sam tires? It makes no sense.

Guest's picture

after moonwalk this is moondrive, but on a fat unicycle :)

AlexTe's picture 12 pencils

where?

Brain-Art's picture 1113 pencils

Extremly boring

Guest's picture

1985

Guest's picture
6

WTF? You guys are supposed to be down with advertising - but you can't get this one? Fun and simple. Should reach its audiance.
Say nay to naysayers...

Guest's picture

I guess you've made it? I'm sorry but this is just a bit too junior for my taste.

munirgee's picture 456 pencils
Wordnerd's picture 6617 pencils

nope. lame.

jsptrck404's picture 430 pencils

no. bad agency. just because you can polish a turd until it sparkles doesn't mean you should.

(although, your retoucher gets a pass because he REALLY polished that turd (that moon surface & tire track looks great)).

| think small |

picopalqlea's picture 983 pencils

bad... even the scale is wrong...

silvi's picture 4174 pencils

I like concept and execution. A very simple way to say "adventure" "discovery"

rolling.stone's picture 2750 pencils

agree

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~ Quite obviously, I have gathered no moss ! ~

mpared's picture 570 pencils

yeap a jeep just landed in the moon ... how crap is that ??

EGGO's picture 337 pencils

Feels like a student ad.

Did this jeep just jump up and down or something? Or is there a reason why the tire marks are only in one spot rather than going continuously somewhere?

You have to hate advertising in order to truly love it.

bubblestheclownfish's picture 599 pencils

+1 for EGGO. My thoughts exactly. If they're trying to emulate the first "steps" on the moon, it's way too obscure for that.

Guest's picture

Fatal... que descache!!

dthlb72's picture 508 pencils

More like a tyre ad!... Anyway, don't fool around too much with ideas, it'll get you wrong sometimes...hahaha

Rooster's picture 110 pencils

C'mon!

ichan's picture 80 pencils

from moon???

Jaap Grolleman's picture 6401 pencils

I don't think I'm ever going to understand Chinese people.

Guest's picture

The more I stare at it, the more it pisses me off.

I really want to go crash my 96 Cherokee into the person who made this.

Grace's picture

Meh

evikRAM's picture 242 pencils
10

Great

!! जय श्रीराम !!

K.I.D_PUNK's picture 153 pencils
10

I LIKE IT.

Guest's picture

I like the concept...if only they make the tire marks continuously or bleded from corner to corner than going only in one spot... nice job....

"The ones who don’t feel a need to put anyone down are the ones who are most secure in their own ability. They don’t feel they have to prove anything.” :)

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