Jeep: Discovery

Advertising Agency: Raynet-Ogilvy, Shenyang, China
Published: November 2009

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32 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Boring

Guest's picture
Guest

JEEP ?? maybe its range rover !!!

pierrelastname's picture
pierrelastname
2869 pencils

OMG....

Rabubi's picture
Rabubi
560 pencils

What?

dlue's picture
dlue
342 pencils

a little obscure... could use strapline to help the payoff...

cheers,
dlue

Guest's picture
Guest

What is the idea?!!

Guest's picture
Guest

Has a Jeep always the sam tires? It makes no sense.

Guest's picture
Guest

after moonwalk this is moondrive, but on a fat unicycle :)

AlexTe's picture
AlexTe
12 pencils

where?

Brain-Art's picture
Brain-Art
1101 pencils

Extremly boring

Guest's picture
Guest

1985

Guest's picture
Guest

WTF? You guys are supposed to be down with advertising - but you can't get this one? Fun and simple. Should reach its audiance.
Say nay to naysayers...

Guest's picture
Guest

I guess you've made it? I'm sorry but this is just a bit too junior for my taste.

munirgee's picture
munirgee
454 pencils

Lol, :D

Wordnerd's picture
Wordnerd
6662 pencils

nope. lame.

jsptrck404's picture
jsptrck404
437 pencils

no. bad agency. just because you can polish a turd until it sparkles doesn't mean you should.

(although, your retoucher gets a pass because he REALLY polished that turd (that moon surface & tire track looks great)).

| think small |

picopalqlea's picture
picopalqlea
999 pencils

bad... even the scale is wrong...

silvi's picture
silvi
4172 pencils

I like concept and execution. A very simple way to say "adventure" "discovery"

rolling.stone's picture
rolling.stone
2740 pencils

agree

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~ Quite obviously, I have gathered no moss ! ~

mpared's picture
mpared
562 pencils

yeap a jeep just landed in the moon ... how crap is that ??

EGGO's picture
EGGO
352 pencils

Feels like a student ad.

Did this jeep just jump up and down or something? Or is there a reason why the tire marks are only in one spot rather than going continuously somewhere?

You have to hate advertising in order to truly love it.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

+1 for EGGO. My thoughts exactly. If they're trying to emulate the first "steps" on the moon, it's way too obscure for that.

Guest's picture
Guest

Fatal... que descache!!

dthlb72's picture
dthlb72
545 pencils

More like a tyre ad!... Anyway, don't fool around too much with ideas, it'll get you wrong sometimes...hahaha

Rooster's picture
Rooster
111 pencils

C'mon!

ichan's picture
ichan
80 pencils

from moon???

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't think I'm ever going to understand Chinese people.

Guest's picture
Guest

The more I stare at it, the more it pisses me off.

I really want to go crash my 96 Cherokee into the person who made this.

Grace's picture
Grace

Meh

evikRAM's picture
evikRAM
349 pencils

Great

!! जय श्रीराम !!

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

I LIKE IT.

Guest's picture
Guest

I like the concept...if only they make the tire marks continuously or bleded from corner to corner than going only in one spot... nice job....

"The ones who don’t feel a need to put anyone down are the ones who are most secure in their own ability. They don’t feel they have to prove anything.” :)

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