Jeep Compass: Horse

You'll feel safer inside.

Advertising Agency: DDB, Bolivia
Chief Creative Officer / Copywriter: Henry Medina
Copywriter: Bernardo Molina
Head of Art: Ruben Mariaca
Account Director: Emanuelle Medina
Client Team Director: Daniel Jimenez
Account manager: Mariana Calvo

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8 comments

kriwol's picture
kriwol
32 pencils

Will animals feel safer?

kleenex's picture
kleenex
30074 pencils

Three no's from me..

morse's picture
morse
16053 pencils

It's a clear message. Visually not appealing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

McAdvertising's picture
McAdvertising
167 pencils

Eh.

ADHATERLOVER's picture
ADHATERLOVER
169 pencils

Kriwol, you will feel safer because the animals doesn´t represent a "big" danger. It´s as if you feel the danger minimized. I think. I think this set is great! Kindda love it!

Mongoose's picture
Mongoose
4981 pencils

I am also lost. Who will feel safer? The animals or the driver?

Make the logo Bigger and the black, Darker!

ghostwriter13's picture
ghostwriter13
24 pencils

????

It's me's picture
It's me
20 pencils

Animals are danger? WTF

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