Jeep Compass: Compass Baby

Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Art Directors / Copywriter: Ed Howley, Toby Cummings
Group Account Director: Magdalina Triantafyllidis
Photographer: Garry Moore
Chief Executive Officer: Sean Cummins
Account Manager: Andrew Stone


Mammoths-Not-Dead's picture
403 pencils

Jeep decided to connect extreme and family? ) why not! the stereotype that family should be boring-stupidly-smiling-playing-with-a-dog-at-the-lawn-in-front-of-the-house really sux! nice print

ace85le's picture
3939 pencils

He looks like a doll!


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vote4pedro's picture
4601 pencils

why is there more mud on the baby than on the bike?

kleenex's picture
37403 pencils

I agree.

robthechef's picture
521 pencils

I really like this. the helmet with the go-pro seals the deal, nice work

chuckieT's picture
680 pencils

You can't even see what the Jeep looks like. 90% of the reason people are drawn to a vehicle are its looks.*

*Figure completely made up.

m0g's picture
6 pencils

Great creative. You can actually see the marketing brief: "We're pitching at active guys who've just had their first child but insist it won't diminish their identity as a rugged individualist, rather they've just been delivered a tiny, equally rugged protegé. We want them to know that a minivan is not their inescapable fate".

Shame the car only rated 2 stars from Euro NCAP.

MicheleVirgilio's picture
2617 pencils

i really like the connection

mark3r's picture
1953 pencils

There was budget to take a decent photograph... yet they couldn't put actual dirt make-up on the kid? The splatter Photoshop brushes are way too obvious.


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