Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Art Directors / Copywriter: Ed Howley, Toby Cummings
Group Account Director: Magdalina Triantafyllidis
Photographer: Garry Moore
Chief Executive Officer: Sean Cummins
Account Manager: Andrew Stone
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9 Comments
Jeep decided to connect extreme and family? ) why not! the stereotype that family should be boring-stupidly-smiling-playing-with-a-dog-at-the-lawn-in-front-of-the-house really sux! nice print
http://www.behance.net/Mammoths-Not-Dead
He looks like a doll!
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why is there more mud on the baby than on the bike?
I agree.
I really like this. the helmet with the go-pro seals the deal, nice work
You can't even see what the Jeep looks like. 90% of the reason people are drawn to a vehicle are its looks.*
*Figure completely made up.
Great creative. You can actually see the marketing brief: "We're pitching at active guys who've just had their first child but insist it won't diminish their identity as a rugged individualist, rather they've just been delivered a tiny, equally rugged protegé. We want them to know that a minivan is not their inescapable fate".
Shame the car only rated 2 stars from Euro NCAP.
i really like the connection
http://www.mandarinoadv.com
There was budget to take a decent photograph... yet they couldn't put actual dirt make-up on the kid? The splatter Photoshop brushes are way too obvious.
:::MARK3R:::