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Compass Baby

Agency: 
Published/Aired: 
February 2012
Description: 
Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Art Directors / Copywriter: Ed Howley, Toby Cummings
Group Account Director: Magdalina Triantafyllidis
Photographer: Garry Moore
Chief Executive Officer: Sean Cummins
Account Manager: Andrew Stone

Comments (9)

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Highest Rated

mark3r's picture
mark3r
Activity Score 1949

There was budget to take a decent photograph... yet they couldn't put actual dirt make-up on the kid? The splatter Photoshop brushes are way too obvious.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

Jeep decided to connect extreme and family? ) why not! the stereotype that family should be boring-stupidly-smiling-playing-with-a-dog-at-the-lawn-in-front-of-the-house really sux! nice print

ace85le's picture
ace85le
Activity Score 3939

He looks like a doll!

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vote4pedro's picture
vote4pedro
Activity Score 4601

why is there more mud on the baby than on the bike?

kleenex's picture
kleenex
Activity Score 43505

I agree.

robthechef's picture
robthechef
Activity Score 521

I really like this. the helmet with the go-pro seals the deal, nice work

chuckieT's picture
chuckieT
Activity Score 680

You can't even see what the Jeep looks like. 90% of the reason people are drawn to a vehicle are its looks.*

*Figure completely made up.

m0g's picture
m0g
Activity Score 6

Great creative. You can actually see the marketing brief: "We're pitching at active guys who've just had their first child but insist it won't diminish their identity as a rugged individualist, rather they've just been delivered a tiny, equally rugged protegé. We want them to know that a minivan is not their inescapable fate".

Shame the car only rated 2 stars from Euro NCAP.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i really like the connection

mark3r's picture
mark3r
Activity Score 1949

There was budget to take a decent photograph... yet they couldn't put actual dirt make-up on the kid? The splatter Photoshop brushes are way too obvious.

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