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Bear

Agency Network: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by Publicis, Canada for Jeep, within the category: Automotive.

Jeep Grand Cherokee Limited. With rear park assist system.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Julien Thiry
Copywriter: Florence Majérus
Photographer: Jean-Marie Wives
Art Buyers: Anne Lecerf, Pauline Auzou

Comments (12)

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CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19591

It's refreshing to see animals used in advertising...that actually serve a purpose.

alausa's picture
alausa
Activity Score 1420

Off-road meets park assist, insightful.

Jawhari's picture
Jawhari
Activity Score 67

Nice creative

Hater's picture
Hater
Activity Score 82

Refreshing, not boring, cute.

pierrelastname's picture
pierrelastname
Activity Score 2869

not a good one.

DesignDine's picture
DesignDine
Activity Score 1313

Just a quick thought... bores anyway!

Hadrons's picture
Hadrons
Activity Score 6041

The bear is cute, BUT there is no way i'll link it to Jeep . A miss.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Agree.

killazol1's picture
killazol1
Activity Score 354

just ok

Wordfruit's picture
Wordfruit
Activity Score 1023

I like it.

I would've thought it links pretty well to Jeep or another off-roader.

MAKHLOUF Nassim's picture
MAKHLOUF Nassim
Activity Score 5

Nice but not so good !

halaby87's picture
halaby87
Activity Score 9936

Ok

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