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Australia Day BBQ Grille

Agency: 
Published/Aired: 
February 2013
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Description: 

Happy Australia Day.
Jeep. Don't hold back.

Advertising Agency: CumminsRoss, Melbourne, Australia
Chief Creative Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creatives: Aaron Lipson, Chris Ellis, Jake McClennan
Photographer: Stuart Crossett

Comments (6)

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Highest Rated

ssmith's picture
ssmith
2 Activity Scores

Bit of a silly ad. Only Jeep owners would recognise the message (and there would be quite a few Jeep Owners who have no idea about their grill) so 90% of the population would have a 'What the heck!' reaction and move on.

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