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Australia Day BBQ Grille

Agency: 
Published/Aired: 
February 2013
Description: 

Happy Australia Day.
Jeep. Don't hold back.

Advertising Agency: CumminsRoss, Melbourne, Australia
Chief Creative Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creatives: Aaron Lipson, Chris Ellis, Jake McClennan
Photographer: Stuart Crossett

Comments (6)

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Highest Rated

ssmith's picture
ssmith
Activity Score 2

Bit of a silly ad. Only Jeep owners would recognise the message (and there would be quite a few Jeep Owners who have no idea about their grill) so 90% of the population would have a 'What the heck!' reaction and move on.

ankitadv's picture
ankitadv
Activity Score 818

nice

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Looks like another iteration of this http://behance.vo.llnwd.net/profiles10/480825/projects/1557005/c1e5049...

Not really a bad thing, since it's the same brand (although not the same agency), but not extremely original.

bate_palmas's picture
bate_palmas
Activity Score 1479

Cool!

kleenex's picture
kleenex
Activity Score 43371

not bad.

D.B.'s picture
D.B.
Activity Score 66

Instant recognition of the distinctive grille, clever ad to promote the brand

ssmith's picture
ssmith
Activity Score 2

Bit of a silly ad. Only Jeep owners would recognise the message (and there would be quite a few Jeep Owners who have no idea about their grill) so 90% of the population would have a 'What the heck!' reaction and move on.

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