Jeep: Australia Day BBQ Grille

Happy Australia Day.
Jeep. Don't hold back.

Advertising Agency: CumminsRoss, Melbourne, Australia
Chief Creative Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creatives: Aaron Lipson, Chris Ellis, Jake McClennan
Photographer: Stuart Crossett

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6 comments

ankitadv's picture
ankitadv
826 pencils

nice

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Looks like another iteration of this http://behance.vo.llnwd.net/profiles10/480825/projects/1557005/c1e5049...

Not really a bad thing, since it's the same brand (although not the same agency), but not extremely original.

bate_palmas's picture
bate_palmas
1479 pencils

Cool!

kleenex's picture
kleenex
28640 pencils

not bad.

D.B.'s picture
D.B.
66 pencils

Instant recognition of the distinctive grille, clever ad to promote the brand

ssmith's picture
ssmith
2 pencils

Bit of a silly ad. Only Jeep owners would recognise the message (and there would be quite a few Jeep Owners who have no idea about their grill) so 90% of the population would have a 'What the heck!' reaction and move on.

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