Jeep: Acapulco

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernández
Creative Directors: Héctor Benitez, Miguel Murillo
Art Director: Verónica Casas
Copywriter: Mariana Morales

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15 comments

ricklongo's picture
ricklongo
1244 pencils

This could have been a great ad, if only they wouldn't just explain the joke.

Everything you need written on that sign is "Acapulco", and then the arrow. There, message conveyed in a clean and simple way.

Guest's picture
Guest

Agree.

Guest's picture
Guest

This exact execution has been done for Jeep have you just won the account or something

Mantufayo's picture
Mantufayo
580 pencils

Agree... el "atajo" y el "solo para" están de más.
La fotografía y la dirección de arte pudieron ser mejores.

Guest's picture
Guest

buena eh!

Guest's picture
Guest

solo en un jeep te escapas de la influenza!!!!

Guest's picture
Guest

que mala idea

Guest's picture
Guest

Se les ve el ¨Brief¨

Guest's picture
Guest

jajaja

patUDAY's picture
patUDAY
436 pencils

Nice.

UDAYpatwardhan@+91 22 98206 54722

Mandark's picture
Mandark
407 pencils

this would not be allowed where I work. tempering with road signs is a HUGE NO NO!

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest

Malo, explicativo por demás. No es necesario el sólo para jeep. La dire de arte no está buena tampoco, y se nota que es truchito chicos

cebado's picture
cebado
258 pencils

coincido con el de arriba, media feita en lo visual y la idea como que ya fue.

Guest's picture
Guest

¿Porqué dice sólo para Jeep?
Hubiera sido bueno.

Guest's picture
Guest

The joke is that if you have a JEEP you can go through the mountains and save time

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