Jeep: Acapulco
Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernández
Creative Directors: Héctor Benitez, Miguel Murillo
Art Director: Verónica Casas
Copywriter: Mariana Morales
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15 Comments
This could have been a great ad, if only they wouldn't just explain the joke.
Everything you need written on that sign is "Acapulco", and then the arrow. There, message conveyed in a clean and simple way.
Agree.
This exact execution has been done for Jeep have you just won the account or something
Agree... el "atajo" y el "solo para" están de más.
La fotografía y la dirección de arte pudieron ser mejores.
buena eh!
solo en un jeep te escapas de la influenza!!!!
que mala idea
Se les ve el ¨Brief¨
jajaja
Nice.
UDAYpatwardhan@+91 22 98206 54722
this would not be allowed where I work. tempering with road signs is a HUGE NO NO!
"U think it's perfect?! Press delete and start again!"
Malo, explicativo por demás. No es necesario el sólo para jeep. La dire de arte no está buena tampoco, y se nota que es truchito chicos
coincido con el de arriba, media feita en lo visual y la idea como que ya fue.
¿Porqué dice sólo para Jeep?
Hubiera sido bueno.
The joke is that if you have a JEEP you can go through the mountains and save time