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Jeep: Acapulco

Jeep: Acapulco
Your rating: None Average: 4.4 (10 votes)

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernández
Creative Directors: Héctor Benitez, Miguel Murillo
Art Director: Verónica Casas
Copywriter: Mariana Morales

Comments

ricklongo's picture 1221 pencils
ricklongo | Thu, 2009-05-14 15:37

This could have been a great ad, if only they wouldn't just explain the joke.

Everything you need written on that sign is "Acapulco", and then the arrow. There, message conveyed in a clean and simple way.

Guest's picture
Guest | Fri, 2009-05-15 16:46

Agree.

Guest's picture
Guest | Thu, 2009-05-14 16:19

This exact execution has been done for Jeep have you just won the account or something

Julitus's picture 354 pencils
Julitus | Thu, 2009-05-14 16:19

Agree... el "atajo" y el "solo para" están de más.
La fotografía y la dirección de arte pudieron ser mejores.

Guest's picture
Guest | Thu, 2009-05-14 16:22

buena eh!

Guest's picture
Guest | Thu, 2009-05-14 18:53

solo en un jeep te escapas de la influenza!!!!

Guest's picture
Guest | Thu, 2009-05-14 20:29

que mala idea

Guest's picture
Guest | Thu, 2009-05-14 20:58

Se les ve el ¨Brief¨

Guest's picture
Guest | Fri, 2009-05-15 01:15

jajaja

patUDAY's picture 258 pencils
patUDAY | Fri, 2009-05-15 05:09

Nice.

UDAYpatwardhan@+91 22 98206 54722

Mandark's picture 281 pencils
Mandark | Fri, 2009-05-15 08:37

this would not be allowed where I work. tempering with road signs is a HUGE NO NO!

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest | Fri, 2009-05-15 10:15

Malo, explicativo por demás. No es necesario el sólo para jeep. La dire de arte no está buena tampoco, y se nota que es truchito chicos

sebato's picture 170 pencils
sebato | Fri, 2009-05-15 13:55

coincido con el de arriba, media feita en lo visual y la idea como que ya fue.

Guest's picture
Guest | Tue, 2009-05-19 22:31

¿Porqué dice sólo para Jeep?
Hubiera sido bueno.

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