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It's time for someone serious

Agency: 
Published/Aired: 
July 2011
Description: 

Print advertisment created by McCann, Israel for JDate, within the category: Professional Services.

It's time for someone serious

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Directors: Shahar Filer, Sigal Abudi
Art Director: Ifat Shlazinger
Copywriter: Tal Manor
Illustrator: Yaniv Shimoni

Comments (10)

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Highest Rated

JosephTBWA's picture
JosephTBWA
Activity Score 51

So, the prince was not serious?

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
Activity Score 48

i think this is romantic scene. not flippant. if ı made this print, i couldn't write my name on right side

Tommy G.'s picture
Tommy G.
Activity Score 897

The copy is spot on.

kleenex's picture
kleenex
Activity Score 47563

hahaha good one...

JosephTBWA's picture
JosephTBWA
Activity Score 51

So, the prince was not serious?

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

at least his prince's expression says so..like the idea..

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Unhappily ever after.

The Jobless Writer
Will Think for Salary

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

But the princess didn't even know he was there.. so who is judging if its time for someone serious?

Dick Swagger's picture
Dick Swagger
Activity Score 12

I would assume that it would be the person looking at the ad, who is judging that it's time for someone serious. The art direction and the copy were quite spot on, I feel.

mr.x's picture
mr.x
Activity Score 998

She will eventually wake up and see the mess he did on her face?

ace85le's picture
ace85le
Activity Score 3935

Come on give them a chance.

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