JCDecaux Road Safety: Tank

The road is not a war zone. Slow Down.

Advertising Agency: Yehoshua/ TBWA, Tel Aviv, Israel
Creative Leader: Amit Stoler
VP Creative: Tal Raviv
Creative Director: Tomer Polishuk
Art Director: Udi Ovadia
Copywriter: Oshrat Slama
Studio: Julya Titov, Assaf masud
Published: January 2012

13 comments

NicoCiego's picture
NicoCiego
1035 pencils

Looks like an ad for car security to me.

ishiboy's picture
ishiboy
497 pencils

Eh?

Hadrons's picture
Hadrons
5743 pencils

Works only in the Mediterranean - when testosterone is the drive behind the wheel.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture
iambusy
2219 pencils

no no... looks so forced..

busy.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

A bit forced for me too. Good art but concept forced

fadirahhal's picture
fadirahhal
235 pencils

weak

Billoughsby's picture
Billoughsby
5091 pencils

Anybody else tired of thinking about ads like this? --Clever manipulations that miss the mark? Yeah.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Kamau's picture
Kamau
44 pencils

What is the relation between a war and the speed?

Hadrons's picture
Hadrons
5743 pencils

It's about the war on the road - i.e.: casualties.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
28775 pencils

not working for me.

texx's picture
texx
64 pencils

like it

mitali prasad's picture
mitali prasad
408 pencils

but.,,why is it shaped like a key?? not working for me,,

Bianconiglio's picture
Bianconiglio
406 pencils

STOP ABUSING PHOTOSHOP

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