jbs: Toilet

Men don't want to look at naked man.
jbs mens underwear

Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen

December, 2007


ivan's picture

You can find other executions of this campaign here: http://adsoftheworld.com/search/node/jbs+mens+underwear

adrianapr's picture
1238 pencils

ivan, i got the idea just because of your comment in the link: "Finally a company who got it right. I always said, men do not want to see other naked men when they are being sold men's underwear."

and now the line is in the ad too... you should charge them for that. :)

anyway, i like these ads. i second your comment.

smilepig's picture
254 pencils

hey I have heard this line before .it 's about mens Jean.

daniel_glezmilan's picture
283 pencils


Duckman's picture
520 pencils

Yes. I can understand that :)

Trifles make perfection, and perfection is no trifle.

Prakash Jayashanmugam's picture
Prakash Jayasha...
85 pencils

..hot babes i think its work out


monicamexico's picture
830 pencils

What? Ew. I don't get it.

k-rocka's picture
426 pencils

Men also don't want to see beautiful naked women crapping. Most men anyway.

Anabel's picture
46 pencils

i'd like to have a look at the brief but i doubt whether this campaign works out really... what about gays? they DO want to see men. besides, they are probably the ONLY ones that buy their underwear themselves and spend more money with more frequency on underwear. anyway, the art is very good.

Mr.Top's picture
728 pencils

BAd IDea... GReaT Chicks!

AmyLee's picture
12 pencils

Men don't want to look at naked ladies on the toilet either.

Keep it simple, just have the chicks. They don't need to be doing gross manly activities.

But that's just my opinion man

Margaret Gay's picture
Margaret Gay
144 pencils

this ad blows...

dealbyethan's picture
3 pencils

Very different! In our industry we usually do not include women as the products are for men... but maybe we should? Not sure if they should be on the dunnie though :P LOL ... but it definitely is different and catches your eye and is bound to make people talk.

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