jbs mens underwear: Shave
Men don't want to look at naked men
Advertising Agency: &Co, Denmark
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12 Comments
very nice strategy
I'm only guessing, but shouldn't the line read "Straight men don't want to look at naked men"?cos' gay men probably like to look at men.
And unless I'm also mistaken, only guys that've allowed themselves to be blended into a "metro" will use this. If not, then you probably don't care what you use to shave your face as long it isn't burny fire.
I still like the girls but don't think this is anything other than mild soft core.
So 2 thumbs up! unless it's for the idea, then 1 chubby down.
Doin' it for the points
are u serious?
I...don't...know...
Doin' it for the points
Amazing! Keeps men looking, attracts the target audience like crazy.
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The concept is only as good as the execution.
I hope she's all shaved and clean.
www.michaelwongcc.com
Its a great idea. But the thing is. As Jockey discovered (and is the reason why they use men in their ads), Men dont actually buy underwear. Their mums, girlfriends and wives do..so if this will sell more underwear? i dont know.
damn! that's where i've lost my Jbs.... Nice though... pretty nice ;-)
The strapline is probably a quote from the CD looking after this campaign.
you should do a naked one
WRONG!!!!!!!!!!!!
WRONG!!!!!!!!!!!!