jbs mens underwear: Shave

Men don't want to look at naked men

Advertising Agency: &Co, Denmark

12 comments

Corbeen's picture
Corbeen
1070 pencils

very nice strategy

Disco Munky's picture
Disco Munky
3900 pencils

I'm only guessing, but shouldn't the line read "Straight men don't want to look at naked men"?cos' gay men probably like to look at men.

And unless I'm also mistaken, only guys that've allowed themselves to be blended into a "metro" will use this. If not, then you probably don't care what you use to shave your face as long it isn't burny fire.

I still like the girls but don't think this is anything other than mild soft core.

So 2 thumbs up! unless it's for the idea, then 1 chubby down.

Doin' it for the points

Johny Quest's picture
Johny Quest

are u serious?

Disco Munky's picture
Disco Munky
3900 pencils

I...don't...know...

Doin' it for the points

Fridgerator's picture
Fridgerator
458 pencils

Amazing! Keeps men looking, attracts the target audience like crazy.

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The concept is only as good as the execution.

puppiepoppy's picture
puppiepoppy
1636 pencils

I hope she's all shaved and clean.

mellowmarketer's picture
mellowmarketer
152 pencils

Its a great idea. But the thing is. As Jockey discovered (and is the reason why they use men in their ads), Men dont actually buy underwear. Their mums, girlfriends and wives do..so if this will sell more underwear? i dont know.

Guest's picture
Guest

damn! that's where i've lost my Jbs.... Nice though... pretty nice ;-)

rupert james's picture
rupert james
24 pencils

The strapline is probably a quote from the CD looking after this campaign.

Guest's picture
Guest

you should do a naked one

Guest's picture
Guest

WRONG!!!!!!!!!!!!

Guest's picture
Guest

WRONG!!!!!!!!!!!!

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