Pushpinder Singh's shop Saints and Warriors had released a nice ad where one hot woman washes her husband's Amul undies by the riverside and has a bit of an orgasm. Nice to watch, but the Indian Govt didn't think so - they've banned it.
True, but I bet the main purchasers of men's underwear are by their wives or girlfriends. Men would just go to WalMart and grab the first pack of white fruit-of-the-looms they see. Metrosexuals excluded.
Straight men like me certainly don't! And why else would you care about what your underwear looks like, if not for the reaction of a desirable other person of your preference?
um, you realise you have some big problems if your underwear smell so bad, and you manage to procure women's undies without their knowledge and then sniff them?!? Stalked any nice women lately?? Ivan, seems your site also serves as a perv expose platform - arrest this bugger.
Great art direction. Notice how her legs are ever so seductively spread apart and see how the I.V. tubing is wrapped around her leg to keep it that way (by the way, why has the I.V. holder fallen down?). I haven't had the chance to look at the other ones... YET. I dont know if this makes me want to purchase undies, it DOES make me want to get injured so that she can sponge me down. I want to know who the lucky bastard was that got to attend this shoot. DAMN YOU!!!!! Sex sells and this is actually done pretty well as far as that goes. Its more seductive than over the top graphic, it allows your mind to work and stimulate the nether regions.
ok, nice pictures, no doubt about that...
but guys, let's stay professional.
they SNIFF the undies. what does that mean? is JBS using a special pheromone fragrance for their brand? does it smell better than other brands?
are they keeping their eyes shut to think of the sexy guy who was wearing them instead of having to look at these passion killers?
the idea's weak and imprecise. the execution couldn't be better though.
the reason why they traditionally used male models to sell mens underwear. is because sometime throu history the underwear companies discovered that most men dont by underwear. The wives the mums the girl friends do. So thats why.
Agreed Daniel G.
Naughty... but just nice.
'Sniffing' would work better for a mens fragrance rather than his undies.
So kids, where does this brand go from here?
Common guys, Daniel got it right, she ain't getting turned on by the undies, but by the smell on it... so while you all get horny and carried away with the sexy pictures...this is doing nothing for the underwear brand it;s the man not the undies that are turning her on..
awesome models, awsome fotography and it will surely work. but i find it a little depressing how many hours of thinking over a good idea it takes to beat the impact of a beautiful woman.. the idea btw is not sexy but rather disgusting. but then again: awesome models! :)
From a woman point of view this ads are stupid, but everybody agree sex sells ok... the girls are hot and...blah, blah blah... there is nothing more
Are we mad?
Are we still in the 80's?
Are we still copying Lynx concept over and over?
What if the guy that has been reagulary buying this underpants is gay?
I think it is a pitty to fail over and over again instead looking forward, it is difficult not falling into things that have been made 1000 times... but push up! Keep thinking and do something that has not been made before...
Can anyone please tell me, what was the objective of this campaign? To sell the Brand, establish an image, or what? Can any guy think of projecting an image by wearing that very image carrying underwear to make a woman sniff at his undy? I think even the wildest of guy with utmost saddist mentality will not do it. So this campaign is actually taking the brand nowhere from there through communication. Rather it's also hitting the sense, sesibility and sensuality of a woman, as if she's being raped in public. It's a good gimmick, but not a piece of marketing communication. So men, choice is yours!
"Can any guy think of projecting an image by wearing that very image carrying underwear to make a woman sniff at his undy?"
I think you got the point wrong. It's not about sniffing at all. Guess you got it right that no-one wants anybody to sniff their underwear, but that's not the message and it's not what Joe Public will think when he sees this ad.
It's about attraction and a hot girl loving a piece of what you wear. The message is, "these undies make you sexy". This ad is a legitimate exaggeration to transport that thought, and I think it does it pretty well.
Btw, who said the undies are worn? They could also be fresh out of the box.
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Draw a circle. Then, step out of it.
"Btw, who said the undies are worn? They could also be fresh out of the box."
Nice to get the horrible insight of assuming that now men's underwear are landing up on women's nose fresh out of box, as women have started to dream how sexy her man would be in the wear, even while the man has not weared on the undy.... ok if this is fresh out of box (idea)... can anyone say what's rot out of box???
*************************************
Draw a circle. And pls be inside it. Else the pathetic funda on communication will come out.
Come on. What you say here matches the same pattern of your first comment. You take a thought, twist it for your convenience and limit the options given - either because you aren't even thinking through what you're saying, or because you have come to find that you can manipulate people with this "technique". This may work with some people around you (well... in your circle ;) ), but if my sticky quote ever was placed for a reason, it would be for you.
I will ignore your childish, emotional and arrogant behavior "horrible insight", "now landing", "started to dream", "rot"... and try to remain objective. So let's carry this on. Assuming the undies are really new: Who says there is a guy involved? It could be just about the undies.
Needless to say this discussion is missing the point, because again, consumers will never think that way. But you're kinda fun ;)
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Draw a circle. Then, step out of it.
Draw a circle. And pls keep on drawing one after another. On JBS underwear. Can also start ur own underwear shop. Good for you. And please forgive advertising and markering communications. Coz we don't need jokers in business. You are really a fun and a pun too... ;)
You keep drawing your circles, even rectangles, triangles, etc. (if you fortunately have some knowledge in geometry at least unlike your baseless base in advertising). And I promise to step out. Thanks for providing all of us with good FREE FUN ;)
A man, a word. Keep that in mind when you grow up...
Your polemic skills lack the footing. You don't even know what you're talking about... With this kind of blah, you can only bust a granny's mind. The thing is, the "all of us" in your head knows that already. You should listen to it very carefully!
It's bed time now.
****************************
Draw a circle. Then, step out of it.
he habloo... what's a legitimate exaggeration? overusage can kill all legitimacy n take u straight to the bin. heard enuf, thought enuf, seen enuf. women sniffing a pair of...uh....uhhhh....undies.... thanks to our brilliant admen who have never seen sex beyond a photographic nude!
n what about fresh out of the box? if the cum doesn't smell, what does? factory deodarant on undy textiles?
Hey brainscotch,
Yes, if an idea is overused, it doesn't redeem the need of originality and effect. But isn't JBS the first to place their undies that way? This idea sure places undies in another context than usual and emotionalizes the subject. It differentiates the brand from the others, and it polarizes. Look how many reactions it caused alone on this site, not to name all the others.
As it creates a lot of impact, the campaign should even have excelled its goal. This campaign got banned in its country. It could even have been created to achieve just that. Also, the JBS website isn't accessible right now. It could be because of too much traffic. Google delivers 45.000 hits on "jbs underwear". Guess they weren't well prepared...
So, while the method may be controversial, they got what they wanted - brand awareness. That WILL lead to an improvement of sales.
As for the unused undies, why not? Could be. Even if (as I said before) Joe Public most likely won't ask for the reason the girl is sniffing - connecting attraction to smell isn't unusual. Think of all of the perfume and deodorant ads.
Cheers
****************************
Draw a circle. Then, step out of it.
i like the girl. wd love to sleep with her.
but i'm not sure her sniffing makes me feel any sexier so as to push me to buy the brand. n sniffing and fantasising the man's underwear has been one of the easiest and primary fantasies of ad men, rather than women I suppose...
but if JBS can start this trend...n I have my gf trying to pull it off me nxt time I buy it, I will be grateful. CHEERS JBS!
Let me ask you guys something. How many of you guys actually buy your own underwear? I know i dont. And i couldnt careless about underwear ads.
Now, if most of you guys DONT buy your own underwear 'Jockey' got it right in using men in their campaigns. Because your wives want you to look like the men in the ads.
Now, if most of you DO buy your own underwear. Then the trend over the past few decades have changed thanks to 'metro-sexuality' and this campaign is the way of the future for mens underwear ad.
Is there any writer that can actually write with some semblance of having an imagination that they don't have to use the Naughty nurse. I am a proud nurse that has to explain to patients that we are professionals that they trust with keeping them alive! It is my assessment that sees the minute changes that show signs of cardiac arrest, and thousands of other health problems that spell out life and death. And it continues to boggle my mind that their are still small minded people mainly men that think this type of advertising is okay! Shame on the advertisers, promoters and the actress' and actors that allow themselves to be sucked into this type of advertising. And, no, I can't take a joke. I am a nurse that does everything in my power to save lives. And I expect RESPECT for the job I do. This ad should be pulled!
Comments
Finally a company who got it right. I always said, men do not want to see other naked men when they are being sold men's underwear.
That depends on what kind of men we're talking about.
mattcrump.com
MattCrump.com
That's true. I stand corrected.
[edited by admin for foul language]
The Straight kind...
i agree ivan!!!
great campaign!!
congrats!
Pushpinder Singh's shop Saints and Warriors had released a nice ad where one hot woman washes her husband's Amul undies by the riverside and has a bit of an orgasm. Nice to watch, but the Indian Govt didn't think so - they've banned it.
True, but I bet the main purchasers of men's underwear are by their wives or girlfriends. Men would just go to WalMart and grab the first pack of white fruit-of-the-looms they see. Metrosexuals excluded.
Straight men like me certainly don't! And why else would you care about what your underwear looks like, if not for the reaction of a desirable other person of your preference?
Ha ha ha!
If that woman smelled my underpants, she would be dead by now... ha ha ha! Dead from the smell ha ha ha!
But now, seriously... nice work. It is a good insight that we smell women panties when they are not around, even if we don't speak about it.
Also, that chick is hot!
Ha ha ha.
Phew.
YOU have some issues there... Sorry but what you say is sick bullshit.
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
um, you realise you have some big problems if your underwear smell so bad, and you manage to procure women's undies without their knowledge and then sniff them?!? Stalked any nice women lately?? Ivan, seems your site also serves as a perv expose platform - arrest this bugger.
What men would not want to see naked hot chicks? [edited by admin for foul language]
The photography, lovely. Well iluminated, gorgeous model, eye catching, sexy attitude. The idea... hmmm, sex sells.
Yes Rene !
I don't even care what they are selling, I'll take two
same here. very effective. creative? not really. but is effective to the point that i dont care if its creative or not.
garbage idea. but at least the girl is hot.
Nurse OK
Maid OK
Secretary OK
but Nun? I think so exaggerated, a bit forced
agree anyone?
Agreed.
Anybody know who the photographer is?
__________________________
MADVERTISING - tales from a very strange industry
anybody know who the model is ;)
ideas....30 minutes nahi toh free.
Know yes, tell no ;)
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Nubloo.com: for Creatives
dream on, brat
Great art direction. Notice how her legs are ever so seductively spread apart and see how the I.V. tubing is wrapped around her leg to keep it that way (by the way, why has the I.V. holder fallen down?). I haven't had the chance to look at the other ones... YET. I dont know if this makes me want to purchase undies, it DOES make me want to get injured so that she can sponge me down. I want to know who the lucky bastard was that got to attend this shoot. DAMN YOU!!!!! Sex sells and this is actually done pretty well as far as that goes. Its more seductive than over the top graphic, it allows your mind to work and stimulate the nether regions.
http://www.facebook.com/album.php?aid=31867&id=787991755&l=58541c44c6
www.motorcityadman.com
OMG!!! NOW I KNOW WHY!!! She was being NAUGHTY... with HERSELF!!!! I LOVE THIS CAMPAIGN!!!!
http://www.facebook.com/album.php?aid=31867&id=787991755&l=58541c44c6
www.motorcityadman.com
The best mens underwear campaign I ever see.
Man, if this boxers were mine, the girl will faint.
Very sexy campaign, by the way.
grabbing of attention such as for attract to undypantys is winning most.
sexy sexy woman he is admiring the smelling to show love of reproductive organs and fantasy for other perpose in his pant.
whooooooooooooaaaaaaaaaaa
thats whats hot ads all about love it... sex sex sex sell
(my Life Is Design & Design Is my LIFE)
ok, nice pictures, no doubt about that...
but guys, let's stay professional.
they SNIFF the undies. what does that mean? is JBS using a special pheromone fragrance for their brand? does it smell better than other brands?
are they keeping their eyes shut to think of the sexy guy who was wearing them instead of having to look at these passion killers?
the idea's weak and imprecise. the execution couldn't be better though.
The point is that this image campaign will never bring up the thought "WHY?" in a consumer. You're overthinking it. It's a great idea for branding!
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
the reason why they traditionally used male models to sell mens underwear. is because sometime throu history the underwear companies discovered that most men dont by underwear. The wives the mums the girl friends do. So thats why.
ah yes, thank you
The AXE underwear?
nice photo, but just that.
Agreed Daniel G.
Naughty... but just nice.
'Sniffing' would work better for a mens fragrance rather than his undies.
So kids, where does this brand go from here?
>>>> That's not an ad. THIS is an ad.
A line of edible boxers/briefs?
If they smell so good, they ought to taste good, too, one would assume... No?
er... no.
Common guys, Daniel got it right, she ain't getting turned on by the undies, but by the smell on it... so while you all get horny and carried away with the sexy pictures...this is doing nothing for the underwear brand it;s the man not the undies that are turning her on..
Ah thats why guys are on the packages
Chris
Good to find a new way even play around sex.so boring men under wear that look like gay under wear.
hahaha
I love what I see!
Digg this story:
http://digg.com/design/Finally_men_s_underwear_advertised_right_NSFW_PICS
sex sell ... and babydogs ... and little children
awesome models, awsome fotography and it will surely work. but i find it a little depressing how many hours of thinking over a good idea it takes to beat the impact of a beautiful woman.. the idea btw is not sexy but rather disgusting. but then again: awesome models! :)
well, again, again, again...
boring...
From a woman point of view this ads are stupid, but everybody agree sex sells ok... the girls are hot and...blah, blah blah... there is nothing more
Are we mad?
Are we still in the 80's?
Are we still copying Lynx concept over and over?
What if the guy that has been reagulary buying this underpants is gay?
I think it is a pitty to fail over and over again instead looking forward, it is difficult not falling into things that have been made 1000 times... but push up! Keep thinking and do something that has not been made before...
Reactionary ad... i am sorry
There is nothing much to say about UWs. And we all know what to expect.
The man is there in the ad - but subtly. She smells the UW and remembers him.
Nearly pornographic. But I love this ad terribly. It triggers a fantasy.
I would buy the product.
~~be cool eh!~~
~~this paranoid survived!~~
Hmm looks like everyone in here needs a cold shower or to go rub one out.
AGENCY: &Co
HTTP://WWW.ANDCO.DK/
ARE THEY SELLING USED UNDERWEAR??
Underwear? Where's the underwear?
Oh! There it is!
Can anyone please tell me, what was the objective of this campaign? To sell the Brand, establish an image, or what? Can any guy think of projecting an image by wearing that very image carrying underwear to make a woman sniff at his undy? I think even the wildest of guy with utmost saddist mentality will not do it. So this campaign is actually taking the brand nowhere from there through communication. Rather it's also hitting the sense, sesibility and sensuality of a woman, as if she's being raped in public. It's a good gimmick, but not a piece of marketing communication. So men, choice is yours!
"Can any guy think of projecting an image by wearing that very image carrying underwear to make a woman sniff at his undy?"
I think you got the point wrong. It's not about sniffing at all. Guess you got it right that no-one wants anybody to sniff their underwear, but that's not the message and it's not what Joe Public will think when he sees this ad.
It's about attraction and a hot girl loving a piece of what you wear. The message is, "these undies make you sexy". This ad is a legitimate exaggeration to transport that thought, and I think it does it pretty well.
Btw, who said the undies are worn? They could also be fresh out of the box.
****************************
Draw a circle. Then, step out of it.
****************************
Nubloo.com: for Creatives
"Btw, who said the undies are worn? They could also be fresh out of the box."
Nice to get the horrible insight of assuming that now men's underwear are landing up on women's nose fresh out of box, as women have started to dream how sexy her man would be in the wear, even while the man has not weared on the undy.... ok if this is fresh out of box (idea)... can anyone say what's rot out of box???
*************************************
Draw a circle. And pls be inside it. Else the pathetic funda on communication will come out.
Come on. What you say here matches the same pattern of your first comment. You take a thought, twist it for your convenience and limit the options given - either because you aren't even thinking through what you're saying, or because you have come to find that you can manipulate people with this "technique". This may work with some people around you (well... in your circle ;) ), but if my sticky quote ever was placed for a reason, it would be for you.
I will ignore your childish, emotional and arrogant behavior "horrible insight", "now landing", "started to dream", "rot"... and try to remain objective. So let's carry this on. Assuming the undies are really new: Who says there is a guy involved? It could be just about the undies.
Needless to say this discussion is missing the point, because again, consumers will never think that way. But you're kinda fun ;)
****************************
Draw a circle. Then, step out of it.
****************************
Nubloo.com: for Creatives
Draw a circle. And pls keep on drawing one after another. On JBS underwear. Can also start ur own underwear shop. Good for you. And please forgive advertising and markering communications. Coz we don't need jokers in business. You are really a fun and a pun too... ;)
You did it again! The jokers thing. The we in the business thing. Awful defense. Try harder.
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Draw a circle. Then, step out of it.
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Nubloo.com: for Creatives
You keep drawing your circles, even rectangles, triangles, etc. (if you fortunately have some knowledge in geometry at least unlike your baseless base in advertising). And I promise to step out. Thanks for providing all of us with good FREE FUN ;)
A man, a word. Keep that in mind when you grow up...
Your polemic skills lack the footing. You don't even know what you're talking about... With this kind of blah, you can only bust a granny's mind. The thing is, the "all of us" in your head knows that already. You should listen to it very carefully!
It's bed time now.
****************************
Draw a circle. Then, step out of it.
****************************
Nubloo.com: for Creatives
Please! I'm not stupid, so don't talk to me as if I was! You're stupid and rot out of box!!
he habloo... what's a legitimate exaggeration? overusage can kill all legitimacy n take u straight to the bin. heard enuf, thought enuf, seen enuf. women sniffing a pair of...uh....uhhhh....undies.... thanks to our brilliant admen who have never seen sex beyond a photographic nude!
n what about fresh out of the box? if the cum doesn't smell, what does? factory deodarant on undy textiles?
Hey brainscotch,
Yes, if an idea is overused, it doesn't redeem the need of originality and effect. But isn't JBS the first to place their undies that way? This idea sure places undies in another context than usual and emotionalizes the subject. It differentiates the brand from the others, and it polarizes. Look how many reactions it caused alone on this site, not to name all the others.
As it creates a lot of impact, the campaign should even have excelled its goal. This campaign got banned in its country. It could even have been created to achieve just that. Also, the JBS website isn't accessible right now. It could be because of too much traffic. Google delivers 45.000 hits on "jbs underwear". Guess they weren't well prepared...
So, while the method may be controversial, they got what they wanted - brand awareness. That WILL lead to an improvement of sales.
As for the unused undies, why not? Could be. Even if (as I said before) Joe Public most likely won't ask for the reason the girl is sniffing - connecting attraction to smell isn't unusual. Think of all of the perfume and deodorant ads.
Cheers
****************************
Draw a circle. Then, step out of it.
****************************
Nubloo.com: for Creatives
"Look how many reactions it caused alone on this site, not to name all the others."
Haha. Because half of the comments are yours. Hahaha.
I don't understand what you are writing, maybe it's some geometry language ;)
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Draw a circle. Then, shut up nobloo.
"Look how many reactions it caused alone on this site, not to name all the others."
Haha. Because half of the comments are yours. Hahaha.
I don't understand what you are writing, maybe it's some geometry language ;)
****************************************
Draw a circle. Then, shut up nobloo.
Ok I admit that you have it right advertising women in a mens underwear campaign but this is ...
trashy.
They could have done a lot better and made people actually want to buy underwear. This jsut makes me think someone has a fetish.
David Byrne
http://www.davidbyrne.net.au
i like the girl. wd love to sleep with her.
but i'm not sure her sniffing makes me feel any sexier so as to push me to buy the brand. n sniffing and fantasising the man's underwear has been one of the easiest and primary fantasies of ad men, rather than women I suppose...
but if JBS can start this trend...n I have my gf trying to pull it off me nxt time I buy it, I will be grateful. CHEERS JBS!
i am available for sniffing or anything the girls like! ads are out of main point but the photos are cool n perfumed!
Let me ask you guys something. How many of you guys actually buy your own underwear? I know i dont. And i couldnt careless about underwear ads.
Now, if most of you guys DONT buy your own underwear 'Jockey' got it right in using men in their campaigns. Because your wives want you to look like the men in the ads.
Now, if most of you DO buy your own underwear. Then the trend over the past few decades have changed thanks to 'metro-sexuality' and this campaign is the way of the future for mens underwear ad.
That simple.
Is there any writer that can actually write with some semblance of having an imagination that they don't have to use the Naughty nurse. I am a proud nurse that has to explain to patients that we are professionals that they trust with keeping them alive! It is my assessment that sees the minute changes that show signs of cardiac arrest, and thousands of other health problems that spell out life and death. And it continues to boggle my mind that their are still small minded people mainly men that think this type of advertising is okay! Shame on the advertisers, promoters and the actress' and actors that allow themselves to be sucked into this type of advertising. And, no, I can't take a joke. I am a nurse that does everything in my power to save lives. And I expect RESPECT for the job I do. This ad should be pulled!
Shut up, Darlene. The world would be much better if all women looked and acted liked this.
I read about 15 comments before I even noticed that there are actually mens underwear in this photo :)
what is good idea for Advertisement. superb, very good , excellent, Mind bowling.
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