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Breakfast

Agency: 
Published/Aired: 
December 2007
Description: 

Men don't want to look at naked man.
jbs mens underwear

Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen

Comments (8)

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Highest Rated

Guest's picture
Guest

sexy

northstar's picture
northstar
Activity Score 6

heia danmark!

hcook5150's picture
hcook5150
Activity Score 229

Pretty cool, not too crazy about the retouching

www.hkstudiosinc.com

monicamexico's picture
monicamexico
Activity Score 830

Oooh, I think I get it. Your tag is your strategy though. Bad, bad, bad.

The idea is that men don't want to see naked men, so you've put their underwear on women, to get them to look. Work on your English and fix the tag.

young one's picture
young one
Activity Score 56

i think there wright but the campaig could be kept much easier by just showing women in mens underwear.

baffled's picture
baffled
Activity Score 108

wow she is HOT!!! who is she?

AmyLee's picture
AmyLee
Activity Score 12

Aaah!! What's up with the boob retouching!!!

I bet the model was pretty peeved

unaquestionediali's picture
unaquestionediali
Activity Score 484

dooooooooooone!

Guest's picture
Guest

sexy

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