ADVERTISING

JBL

Still Life - Household, Still Life - Kids, Still Life - G...

Agency: Philipp und Keuntje

Description

To address an urban target group, interested in music, art and culture, but stressed by the noise level of a busy city environment, we created a piece of advertising that doesn’t look like advertising but like a piece of art. Our three motifs “garden”, “kids” and “household” were designed to match typical sources of noise in our urban audience’s everyday life. With our still life look we created an even bigger impact, communicating the product benefit and the high quality of JBL’s noise-cancelling headphones through real-life sources of noise, turned into still life art.

This professional campaign titled 'Still Life - Household, Still Life - Kids, Still Life - G...' was published in Germany in September, 2017. It was created for the brand: JBL, by ad agency: Philipp und Keuntje. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 6 years ago.

Credits

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Chief Creative Officer: Diether Kerner
Executive Creative Director: Oliver Zacharias-Tölle
Creative Director / Art Director: Franziska Flau
Creative Director / Copywriter / Idea: Vera Hanke
Idea: Eva Jordan
Photographer: Reinhard Hunger
Set Design: Christoph Himmel
Project Manager: Hannah Geisslreiter
Final Artworkers: Ponke Herrmann, Mareike Dörries
Production Manager: Sascha Jeide
Post Production: Philipp und Keuntje

ADVERTISING

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