Jazz Radio: Sofa

Jazz Radio: Sofa

For not everyone.

Advertising Agency: McCann Erickson, Warsaw, Poland
Copywriters / Art Directors: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Photographer: Lukasz Murgrabia
Via: Advert-Eyes

Your rating: None Average: 5.8 (36 votes)

Comments

TRICKY's picture

whats a man like him doing with a woman like she?

Marv's picture

Posing for a photo?

pindaro's picture

i like the visual, but i think the translation in wrong.

Eh, 'For not everyone??'

Yeah i think they meant 'not for everyone'

jazarah's picture
alvinpck's picture

Eh? Is something wrong with the copy?

...
http://alvinpck.deviantart.com/

direct translation = bad translation

Good stuff!

The copy is probably based on jazzmusic itself, dissonant harmonies and angular melodic twists.

Copy works very well.

Pauflies's picture

Good campaign, and i like the Art!. Maybe the car one it's better, according to the radio. Maybe in this one Radio it's not on the "ambient".
The copy... i don't know if it's made with a purpouse or it's a mistake!

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

miko1aj's picture

Such translation is intended. I don't know why, but i'm okayt with that.
Nice campaign.

very nice.

dan-perry's picture

Puking is good? Pass

I love these.
--
brandon

www.brandonknowlden.com

On the contrary, the headline is what makes this series of prints ...smart.
The creative platform is great, but what makes it sharp lies in the headline: when u could simply say "Not for everyone", u emphasise and say "For not everyone". This voluntary inversion is what gives finesse to the message. Gives a subtle clue that those who listen to Jazz Radio are...not everyone.
I hope that my point was clear.