Jazz Radio: Sofa
For not everyone.
Advertising Agency: McCann Erickson, Warsaw, Poland
Copywriters / Art Directors: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Photographer: Lukasz Murgrabia
Via: Advert-Eyes
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15 Comments
whats a man like him doing with a woman like she?
The man who stops advertising to save money is like the man who stops the clock to save time
Posing for a photo?
i like the visual, but i think the translation in wrong.
www.pindaro.info
Eh, 'For not everyone??'
Yeah i think they meant 'not for everyone'
yea I agree
http://jazarah.net/
Eh? Is something wrong with the copy?
...
http://alvinpck.deviantart.com/
direct translation = bad translation
Good stuff!
The copy is probably based on jazzmusic itself, dissonant harmonies and angular melodic twists.
Copy works very well.
Good campaign, and i like the Art!. Maybe the car one it's better, according to the radio. Maybe in this one Radio it's not on the "ambient".
The copy... i don't know if it's made with a purpouse or it's a mistake!
http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/
The other ad:
http://bp2.blogger.com/_iGBruCgdtDQ/R5icogM6T9I/AAAAAAAABmk/xTjgvdg1ee...
http://www.elmaaltshift.com
Such translation is intended. I don't know why, but i'm okayt with that.
Nice campaign.
http://www.mixcloud.com/miko1aj/
very nice.
I love these.
--
brandon
www.brandonknowlden.com
On the contrary, the headline is what makes this series of prints ...smart.
The creative platform is great, but what makes it sharp lies in the headline: when u could simply say "Not for everyone", u emphasise and say "For not everyone". This voluntary inversion is what gives finesse to the message. Gives a subtle clue that those who listen to Jazz Radio are...not everyone.
I hope that my point was clear.