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Jazz Radio: Sofa

Jazz Radio: Sofa
Your rating: None Average: 5.8 (36 votes)

For not everyone.

Advertising Agency: McCann Erickson, Warsaw, Poland
Copywriters / Art Directors: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Photographer: Lukasz Murgrabia
Via: Advert-Eyes

15 Comments

TRICKY's picture 3932 pencils

whats a man like him doing with a woman like she?

The man who stops advertising to save money is like the man who stops the clock to save time

Marv's picture 51 pencils

Posing for a photo?

pindaro's picture 538 pencils

i like the visual, but i think the translation in wrong.

vurtomatic's picture 370 pencils

Eh, 'For not everyone??'

hoperator's picture 80 pencils

Yeah i think they meant 'not for everyone'

jazarah's picture 1270 pencils

yea I agree

alvinpck's picture 1465 pencils

Eh? Is something wrong with the copy?

...
http://alvinpck.deviantart.com/

shawn.roos's picture 44 pencils

direct translation = bad translation

TheWordOnTheStreet.'s picture 33 pencils

Good stuff!

The copy is probably based on jazzmusic itself, dissonant harmonies and angular melodic twists.

Copy works very well.

Pauflies's picture 211 pencils

Good campaign, and i like the Art!. Maybe the car one it's better, according to the radio. Maybe in this one Radio it's not on the "ambient".
The copy... i don't know if it's made with a purpouse or it's a mistake!

miko1aj's picture 2712 pencils

Such translation is intended. I don't know why, but i'm okayt with that.
Nice campaign.

pulchinela's picture 884 pencils

very nice.

bknowlden's picture 3676 pencils

I love these.

sebarestless's picture 88 pencils

On the contrary, the headline is what makes this series of prints ...smart.
The creative platform is great, but what makes it sharp lies in the headline: when u could simply say "Not for everyone", u emphasise and say "For not everyone". This voluntary inversion is what gives finesse to the message. Gives a subtle clue that those who listen to Jazz Radio are...not everyone.
I hope that my point was clear.

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