Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Amit Shankar
Art Directors: Amit Shankar
Copywriter: Pranjal Bordoloi
Photographer: Corbis
Studio Artist: Anil Sharma
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19 Comments
I dont get this idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Because of the strength of the cement they can't get any nails or screws in the wall.
Because of the strength of the cement they can't get any nails or screws in the wall.
Call me culturally ignorant but I assume the pictures themselves are of Indian royals. They appear to be wearing Eastern European dresses and I know they're supposed to be robes etc. but this was what I initially focused on when I looked at this ad.
<>African_Element<>
ok guys, this is advertising not IQ tests
mrckais
try double adhesive tape hehe
Maybe I'm thinking too much but where's the benefit here?
Just one step ahead of this, isn't it? http://adsoftheworld.com/media/print/melon_concrete_cross
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I think; therefore I am
totally
What's the benefit? So, not able to put a bloody nail into the wall would convince us to buy the cement? Also, is this ad targeted towards construction companies or layman? No bloody construction company would cares since this might be a hamper to the user. But then, maybe the target audience is a bunch of award juries.
www.michaelwongcc.com
this campaign is crap. do you guys realize, people like to put paintings on the wall? you focus on the maybe ONLY negative aspect of hard concrete. this is all totally wrong
done.... was also finalist abbys'09
done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com
GJ
done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com
GJ
Appropriate wall for some art director heads.
GET BETTER NAILS! acually if you cant fix a nail in the cement that mean its a bad kind of it..
Dont waste your life taking care of It...
http://mosab.250free.com
is it just me ...or did anyone else notice ..in the glass door ..a reflection of either a person sitting on the wooden bench or the photographer itself.... ahaha..what domassessss....agency needs improvement.
hey, you got a really sharp eye! think that's indeed the photographer
doesnt make sense any which way you look, whether u are a common man (end user of an apartment or bungalow) or a builder. The former will look at it as a negative point ("what??, I cant put up my fav painting?") and the latter wont give a rat's a$$