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19 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

I dont get this idea

Guest's picture
Guest

Because of the strength of the cement they can't get any nails or screws in the wall.

PnT's picture
PnT
4 pencils

Because of the strength of the cement they can't get any nails or screws in the wall.

African_Matt's picture
African_Matt
48 pencils

Call me culturally ignorant but I assume the pictures themselves are of Indian royals. They appear to be wearing Eastern European dresses and I know they're supposed to be robes etc. but this was what I initially focused on when I looked at this ad.

<>African_Element<>

mrckais's picture
mrckais
415 pencils

ok guys, this is advertising not IQ tests

mrckais

kitkiritkit's picture
kitkiritkit
73 pencils

try double adhesive tape hehe

Guest's picture
Guest

Maybe I'm thinking too much but where's the benefit here?

CurryJ's picture
CurryJ
955 pencils

Just one step ahead of this, isn't it? http://adsoftheworld.com/media/print/melon_concrete_cross

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I think; therefore I am

Wordnerd's picture
Wordnerd
6662 pencils

totally

puppiepoppy's picture
puppiepoppy
1636 pencils

What's the benefit? So, not able to put a bloody nail into the wall would convince us to buy the cement? Also, is this ad targeted towards construction companies or layman? No bloody construction company would cares since this might be a hamper to the user. But then, maybe the target audience is a bunch of award juries.

Wordnerd's picture
Wordnerd
6662 pencils

this campaign is crap. do you guys realize, people like to put paintings on the wall? you focus on the maybe ONLY negative aspect of hard concrete. this is all totally wrong

Guest's picture
Guest

done.... was also finalist abbys'09

sting's picture
sting
12 pencils

done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com

sting's picture
sting
12 pencils

done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com

Chopper's picture
Chopper
1015 pencils

Appropriate wall for some art director heads.

Primitive's picture
Primitive
122 pencils

GET BETTER NAILS! acually if you cant fix a nail in the cement that mean its a bad kind of it..


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
Guest

is it just me ...or did anyone else notice ..in the glass door ..a reflection of either a person sitting on the wooden bench or the photographer itself.... ahaha..what domassessss....agency needs improvement.

Wordnerd's picture
Wordnerd
6662 pencils

hey, you got a really sharp eye! think that's indeed the photographer

Rival2000's picture
Rival2000
45 pencils

doesnt make sense any which way you look, whether u are a common man (end user of an apartment or bungalow) or a builder. The former will look at it as a negative point ("what??, I cant put up my fav painting?") and the latter wont give a rat's a$$

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