19 comments

alexander_bickov's picture
3321 pencils
alexander_bickovSunday, July 12, 2009 - 03:33

I dont get this idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
GuestSunday, July 12, 2009 - 04:50

Because of the strength of the cement they can't get any nails or screws in the wall.

PnT's picture
4 pencils
PnTSunday, July 12, 2009 - 04:52

Because of the strength of the cement they can't get any nails or screws in the wall.

African_Matt's picture
48 pencils
African_MattSunday, July 12, 2009 - 06:46

Call me culturally ignorant but I assume the pictures themselves are of Indian royals. They appear to be wearing Eastern European dresses and I know they're supposed to be robes etc. but this was what I initially focused on when I looked at this ad.

<>African_Element<>

mrckais's picture
421 pencils
mrckaisSunday, July 12, 2009 - 11:47

ok guys, this is advertising not IQ tests

mrckais

kitkiritkit's picture
73 pencils
kitkiritkitSunday, July 12, 2009 - 22:58

try double adhesive tape hehe

Guest's picture
GuestMonday, July 13, 2009 - 01:05

Maybe I'm thinking too much but where's the benefit here?

CurryJ's picture
955 pencils
CurryJMonday, July 13, 2009 - 01:47

Just one step ahead of this, isn't it? http://adsoftheworld.com/media/print/melon_concrete_cross

================================================
I think; therefore I am

Wordnerd's picture
6714 pencils
WordnerdMonday, July 13, 2009 - 07:25

totally

puppiepoppy's picture
1636 pencils
puppiepoppyMonday, July 13, 2009 - 06:31

What's the benefit? So, not able to put a bloody nail into the wall would convince us to buy the cement? Also, is this ad targeted towards construction companies or layman? No bloody construction company would cares since this might be a hamper to the user. But then, maybe the target audience is a bunch of award juries.

www.michaelwongcc.com

Wordnerd's picture
6714 pencils
WordnerdMonday, July 13, 2009 - 07:25

this campaign is crap. do you guys realize, people like to put paintings on the wall? you focus on the maybe ONLY negative aspect of hard concrete. this is all totally wrong

Guest's picture
GuestMonday, July 13, 2009 - 11:27

done.... was also finalist abbys'09

sting's picture
12 pencils
stingTuesday, July 14, 2009 - 01:48

done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com

sting's picture
12 pencils
stingTuesday, July 14, 2009 - 01:47

done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com

Chopper's picture
1015 pencils
ChopperWednesday, July 15, 2009 - 04:32

Appropriate wall for some art director heads.

Primitive's picture
122 pencils
PrimitiveTuesday, July 21, 2009 - 00:56

GET BETTER NAILS! acually if you cant fix a nail in the cement that mean its a bad kind of it..


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
GuestMonday, August 3, 2009 - 03:36

is it just me ...or did anyone else notice ..in the glass door ..a reflection of either a person sitting on the wooden bench or the photographer itself.... ahaha..what domassessss....agency needs improvement.

Wordnerd's picture
6714 pencils
WordnerdTuesday, August 4, 2009 - 08:41

hey, you got a really sharp eye! think that's indeed the photographer

Rival2000's picture
45 pencils
Rival2000Monday, July 12, 2010 - 17:54

doesnt make sense any which way you look, whether u are a common man (end user of an apartment or bungalow) or a builder. The former will look at it as a negative point ("what??, I cant put up my fav painting?") and the latter wont give a rat's a$$