16 comments

Guest's picture
Guest

wtf - don't get it.

Gi_bo's picture
Gi_bo
1385 pencils

The walls are so strong they cant nail the hydrogens on them...so thay must be ste on the ground....hmmmm. This kinda ideas dont really get me off.

GiBo

Guest's picture
Guest

wtf its not unusual that they stand on the ground.

btw: very bad work with the perspective

African_Matt's picture
African_Matt
48 pencils

The "paintings" version of this idea makes more sense to me because sometime fire extinguishers are actually placed on the floor. It's not strikingly obvious that a fire extinguisher should be on the wall even though most are.

<>African_Element<>

Wordnerd's picture
Wordnerd
6662 pencils

haha, what? the idea is that the fire extinguishers can't be placed on the wall, cause it's such a badass concrete?!

For me, this says just one: highly flammable

Singularity's picture
Singularity
202 pencils

Sigh.... there's a great idea under this one, but the execution completely misses the mark. A single fire extinguisher, a few bent and broken drill bits and a burned out drill still smoking (and maybe a very frustrated construction worker) would have been much clearer and stronger.

- Jeff Greenhouse

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

marcel7's picture
marcel7
996 pencils

This ad doesn't make me want the product!!!

gon_enelcamino's picture
gon_enelcamino
838 pencils

bad idea... but what a shiny floor!

Guest's picture
Guest

Did anyone notice the ac vents running along the windows? Perhaps they too couldn't be nailed (fitted?) in the walls.

Guest's picture
Guest

ARE THEY SERIOUS???!!!

Emran Hayat's picture
Emran Hayat
832 pencils

boring

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

That makes me feel nothing.

Deva's picture
Deva
14 pencils

i think they are to say that other cement not strong enough to hold the fire extinguishers, but i feel they were heading the right way but the art direction totally wrong

sunilcreates's picture
sunilcreates
166 pencils

its really good idea. Guys should think before comment about ads. this building is made by jype cement and cant nail on it. ( thats way the fire extinguisher kept down)

Guest's picture
Guest

If that's how strong the cement is. I DON'T WANT IT. okay CAPS off.

Guest's picture
Guest

Not a bad idea if this theme used in TVC. but it is difficult to communicate this theme to the audience through press ad.

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