Jaypee Cement: Fire extinguishers
Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Amit Shankar
Art Directors: Amit Shankar
Copywriter: Pranjal Bordoloi
Photographer: Photolibrary
Studio Artist: Anil Sharma
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16 comments
wtf - don't get it.
The walls are so strong they cant nail the hydrogens on them...so thay must be ste on the ground....hmmmm. This kinda ideas dont really get me off.
GiBo
wtf its not unusual that they stand on the ground.
btw: very bad work with the perspective
The "paintings" version of this idea makes more sense to me because sometime fire extinguishers are actually placed on the floor. It's not strikingly obvious that a fire extinguisher should be on the wall even though most are.
<>African_Element<>
haha, what? the idea is that the fire extinguishers can't be placed on the wall, cause it's such a badass concrete?!
For me, this says just one: highly flammable
Sigh.... there's a great idea under this one, but the execution completely misses the mark. A single fire extinguisher, a few bent and broken drill bits and a burned out drill still smoking (and maybe a very frustrated construction worker) would have been much clearer and stronger.
- Jeff Greenhouse
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President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?
This ad doesn't make me want the product!!!
bad idea... but what a shiny floor!
Did anyone notice the ac vents running along the windows? Perhaps they too couldn't be nailed (fitted?) in the walls.
ARE THEY SERIOUS???!!!
boring
Creativity is a natural extension of our enthusiasm
That makes me feel nothing.
i think they are to say that other cement not strong enough to hold the fire extinguishers, but i feel they were heading the right way but the art direction totally wrong
its really good idea. Guys should think before comment about ads. this building is made by jype cement and cant nail on it. ( thats way the fire extinguisher kept down)
If that's how strong the cement is. I DON'T WANT IT. okay CAPS off.
Not a bad idea if this theme used in TVC. but it is difficult to communicate this theme to the audience through press ad.