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Jar

Published/Aired: 
January 2008
Description: 

Capture the moment. Experience the sun setting on a golden surf. Share a midnight snack of mango grouper in the moonlight. Feel the warm Gulf breezes wash over you. It's moments like this that you'll savor for a lifetime.

Advertising Agency: BVK, Milwaukee, USA
Creative Director: Gary Mueller
Art Directors: Scott Krahn, Connie Casdia
Copywriters: Gary Mueller, Ross Lowinske
Photographers: Jason Lindsey, Jeff Salzer
Other additional credits: Victoria Simmons, Mary Delong
Retoucher: HacJob

Comments (18)

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Highest Rated

Guest's picture
Guest

this ad is the best! beautiful!

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

beautiful!

epoc.mak's picture
epoc.mak
Activity Score 90

The ART & COPY is fab.

Preserving the memories are very difficult for humans because they tend to forget. Beautiful!

Rattan Makkar

Barcode's picture
Barcode
Activity Score 14

Woa..! good one... i liked it...
-
Cheers
-
Bar

vinaywins's picture
vinaywins
Activity Score 138

Hey Ivan,
After a long time got to see a good campaign.

Vinaywins
www.freewebs.com/vinaywins

ivan's picture
ivan

Thanks! :)

anastacia's picture
anastacia

Very beautiful and i like the idea
but for me doesn't really associate with the resort
could be for something else
but still a very good work

Coloribus.com - advertising archive & mysterious coincidences

Pauflies's picture
Pauflies
Activity Score 205

Lovely campaign, but the one with the coffee pot... i don't like it, it's poor, and the catamaran... please, it's from the 80's!!!!!

But the others... LOVELY ART, Lovely visual, Lovely Copy... GREAT!!!!!

http://pauflies.blogspot.com/

unaquestionediali's picture
unaquestionediali
Activity Score 484

i like the concept "capture the moment", on the other visuals it seems a bit forced.
nice idea to bring back something from a trip.

nitin456's picture
nitin456
Activity Score 133

very nice

Joe_P's picture
Joe_P
Activity Score 27

very nice campaign. The visuals are great. I especially like the ones that are more tied with vacations and memories.

teenie's picture
teenie
Activity Score 1894

Lovely, lovely images.

Horribly overwritten sappy copy. It could have been so much more!

panasit's picture
panasit
Activity Score 687

After a lot of very boring ads in the last couple of days, these rocks.

-Tung
--good idea is enemy of great idea

joadvertacing's picture
joadvertacing
Activity Score 8

Sorry guys, but... it is the first thought, i mean, how to keep a nice moment. in the fridge ???
i like it, but just that.

joadvertacing's picture
joadvertacing
Activity Score 8

Sorry guys, but... it is the first thought, i mean, how to keep a nice moment. in the fridge ???
i like it, but just that.

pmoniz's picture
pmoniz
Activity Score 35

I love this campaign. Great idea, fantastic art direction and the copy is very well written. Thumbs up, guys, congrats.

giorgino's picture
giorgino
Activity Score 60

why you put all those captured moments on white bkg. ?
thnks.

_____________________________________

______________________________________
www.georgegrosescu.ro

Guest's picture
Guest

it's beautiful

Guest's picture
Guest

this ad is the best! beautiful!

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