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Toucan

Agency: 
Published/Aired: 
January 2010
Description: 

Print advertisment created by TBWA, Chile for Japi Jane, within the category: Retail Services.

JapiJane.cl
Adult Toy Boutique.

Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Daniel Cáceres
Copywriter: Kote Kaid
Illustrator: Osvaldo Salazar
Photographer: Cristián Costa

Comments (25)

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Highest Rated

Ed Rapport's picture
Ed Rapport
Activity Score 724

don't think this is a good execution, associates a kids stuffed pet with sex and what female would use a long piece of cushion as a dildo?

paumarques's picture
paumarques
Activity Score 1312

jajaj!!! molt bo!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Davosk's picture
Davosk
Activity Score 4815

I think this is walking a very fine line, linking children's toys with sex. The humour is kind of childish also.

hossam's picture
hossam
Activity Score 2

guys .... ithink this woudlent be good for the midle east .... you must think globaly if you want to hit bigger markets

Krik Krak Krow's picture
Krik Krak Krow
Activity Score 39

Does the middle east have, yet alone advertise, adult sex stores?

silvi's picture
silvi
Activity Score 4172

Funny. Eyecatching. Not grotesque. Smart. Good Chile!

morse's picture
morse
Activity Score 17691

I like the campaign, but I agree with the above comments it's a fine line...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rula's picture
rula
Activity Score 101

Congra TULAtions my friend!!!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Funnny and clear...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

Excelente!

hnavas's picture
hnavas
Activity Score 47

jajajajaja... funny... great campain!!!

minimaloid's picture
minimaloid
Activity Score 123

delicious

satrianee's picture
satrianee
Activity Score 3748

furry and stuffed, haha.... cute way to wash away the little embarresment...

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

I love it!

kamilwoojcik's picture
kamilwoojcik
Activity Score 139

I think it's great, the way of message.

everartz's picture
everartz
Activity Score 7609

i like this campaign and i think "mikeelrapido" has a good material to add to his blog :)

| everartz |

brookjohnston's picture
brookjohnston
Activity Score 296

This is great. Obviously it's going to be edgy...It's for an adult boutique, what kind of ad do you expect?

Brain-Art's picture
Brain-Art
Activity Score 1101

Good work

jgorellana's picture
jgorellana
Activity Score 6

Good and Clear.

Juan Martinez's picture
Juan Martinez
Activity Score 110

i like it!

vaoleo's picture
vaoleo
Activity Score 81

Qué bien. ¡Felicitaciones !

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Great idea n well executed! Not making it look cheap or slutty (as most other sex toy shops) Very creative

And then GOD said...
Let there be creativity!!!

vlads's picture
vlads
Activity Score 541

Muy bueno suave y contundente.

rolling.stone's picture
rolling.stone
Activity Score 2741

good series

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Vito Morgan's picture
Vito Morgan
Activity Score 9

Buenisimo, me hizo recordar de alguna manera al "Amor Tucan", jaja

Ed Rapport's picture
Ed Rapport
Activity Score 724

don't think this is a good execution, associates a kids stuffed pet with sex and what female would use a long piece of cushion as a dildo?

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