Jail Yard

This ad campaign was targeted at a 25-35 year old audience looking to buy their first home. This audience would rather live life than spend all their time looking after a yard. Naturally a Red Haus Salzburg condo would make sense.

Advertising Agency: Creative Intelligence, Canada
Creative Director: Christopher Heatherington
Art Director: Brian Allen
Copywriter: Sean Mitchell
Photographer: Gary Campbell

May 2007

1 comment

Rog's picture
6082 pencils

Message should be 'Yay! No more Yard' rather than having to escape it.
Wrong message, motivation for that market. Not working for me.

>>>> That's not an ad. THIS is an ad.

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