IWC: Game

Passion for details.
International Watch Co. Schaffhausen

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
Published: November 2008

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25 comments

pietmiller's picture
pietmiller
100 pencils

Passion for Poor Mans Oscars (advertising awards).

sumsum's picture
sumsum
615 pencils

Sorry, but whats your problem? either you like it or not. but iwc is a big client of jvm. so why not making ads with award-potential???

Guest's picture
Guest

Brilliant!

Guest's picture
Guest

Brilliant!

Eightball's picture
Eightball
200 pencils

The line doesn't fit to the visual. Anyway, nice Art Direction.

SeanMartin's picture
SeanMartin

I agree. The copy line is saying one thing, while the visual is saying another. The *idea* that "our watchmakers do this sort of thing on their off hours" is a cute one and could have been developed a bit more, but the tag doesnt rise to it.

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No, I am not a media buyer.

STRTLRS's picture
STRTLRS
1607 pencils

I think I *agree* with you.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest's picture
Guest

confused.

sloppy4's picture
sloppy4
1496 pencils

small thing, but you don't pick up the thing to play it.

Guest's picture
Guest

seen it.

krautland's picture
krautland
3204 pencils

this is neat to look at but as usual with jvm strategically weak.

AdvMan's picture
AdvMan
299 pencils

I miss original IWC text advertising

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

seen it

salamandos's picture
salamandos
1947 pencils

very nice, alster

musback's picture
musback
355 pencils

Very cute! I love it.

whitespace's picture
whitespace
1953 pencils

i like it. lots.

Guest's picture
Guest

the one who says rubbish is the one who will never an ad like this one.... Sorry, but it love that ad...

Guest's picture
Guest

great

Guest's picture
Guest

I like the blurred eye in the background in the series

everartz's picture
everartz
7611 pencils

primitive and not constructed thoroughly, not conveying a firm message to me...
--
Everartz

| Everartz |

Guest's picture
Guest

ok

Guest's picture
Guest

I'm not gonna say brilliant.., but it is a good idea and i love the visual

Junior's picture
Junior
63 pencils

make me smile! but thats it.

Guest's picture
Guest

Very nice.
But same idea JvM did for BMW 3 series some years ago (same game, but not in the hands of a watchmaker - it was in the hands of the co-driver).

Guest's picture
Guest

you are talkin about the tv ad right?

Well, yes a maze game was involved, but it had nothing to do with this. The codriver was giving directions to the driver so the dynamic of driving would control the ball on the maze (right-Emphasizing dynamic driving)

But you are shure that you are capable of judgin ads? I mean thats like comparing chewbacka with an werewolf. Hairy-yes...buuuuut...

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