Passion for details.
International Watch Co. Schaffhausen
Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
Published: November 2008
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25 Comments
Passion for Poor Mans Oscars (advertising awards).
Sorry, but whats your problem? either you like it or not. but iwc is a big client of jvm. so why not making ads with award-potential???
Brilliant!
Brilliant!
The line doesn't fit to the visual. Anyway, nice Art Direction.
I agree. The copy line is saying one thing, while the visual is saying another. The *idea* that "our watchmakers do this sort of thing on their off hours" is a cute one and could have been developed a bit more, but the tag doesnt rise to it.
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No, I am not a media buyer.
I think I *agree* with you.
www.storytellerscreative.com
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confused.
small thing, but you don't pick up the thing to play it.
seen it.
this is neat to look at but as usual with jvm strategically weak.
I miss original IWC text advertising
İyi Reklam, Kötü Reklam
www
www.fikirbenim.blogspot.com
seen it
very nice, alster
Very cute! I love it.
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http://musback.wordpress.com is looking for a job!
i like it. lots.
the one who says rubbish is the one who will never an ad like this one.... Sorry, but it love that ad...
great
I like the blurred eye in the background in the series
primitive and not constructed thoroughly, not conveying a firm message to me...
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Everartz
| Everartz |
ok
I'm not gonna say brilliant.., but it is a good idea and i love the visual
make me smile! but thats it.
Very nice.
But same idea JvM did for BMW 3 series some years ago (same game, but not in the hands of a watchmaker - it was in the hands of the co-driver).
you are talkin about the tv ad right?
Well, yes a maze game was involved, but it had nothing to do with this. The codriver was giving directions to the driver so the dynamic of driving would control the ball on the maze (right-Emphasizing dynamic driving)
But you are shure that you are capable of judgin ads? I mean thats like comparing chewbacka with an werewolf. Hairy-yes...buuuuut...